Bikaneri Jewels launches their first flagship store with Divyanka Tripathi

One of the most beloved tele bahus, Divyanka Tripathi along with Mrs.Neelkamal Soni, Designer/Owner, Bikaneri Jewels launched Bikaneri Jewels’ first flagship store at Turner Road, the jewellery high street of Mumbai, with much delight, as the prominent jewellery manufacturers have for the first time, ventured into the retail sector. Divyanka Tripathi the ideal bahu of Indian Television who is known for her traditional values is also the face of Bikaneri Jewels.

Having experience of more than a century in the jewellery industry as manufacturers, Bikaneri Jewels made its foray into retail segment with their first boutique outlet under the tutelage of Mrs. Neelkamal Soni. Staying true to their legacy of creating enchanting designs and always delivering pristine and flawless pieces of jewellery, Bikaneri Jewels exclusively creates and delivers Jadau, Kundan and Polki Jewellery for their niche clients.

The store design is elegant with minimal window display and no conventional counter selling space. The jewellery house aims at bringing authentic Bikaneri jewellery to their patrons and every piece has its own ardent match and hence the selling is one to one with professional insights on the craftsmanship. Bikaneri Jewels believes in providing a personalized jewellery buying experience to each patron and hence the store is also strategically designed to enhance the experience of each patron.

The jewellery house today, boasts 100 percent in-house jewellery manufacturing with company strength of more than 100 artisans across three manufacturing units situated in Mumbai, Bikaner and Surat and thus enabling the jewellery house in providing a value based pricing model to their retail customers.

For connoisseur of ethnic Jadau, Polki and Kundan jewellery; Bikaneri Jewels is the ultimate destination. The jewellery covers the entire range from heavy necklace sets to lighter chokers, to large and divine chaandbaalis, baajubandhs to kamarbandhs to maangtikka’s and nathni’s, each spectacular in design, color and diamond polkis., Each piece of jewellery is hand crafted, using finest materials and gemstones at Bikaneri units and not by modern day machines, making them defined and delicate. Spokesperson of Bikaneri Jewels, Mrs. Neelkamal Soni who was present to inaugurate the store opening states, “It gives us immense pride and pleasure to open our first ever Bikaneri Jewels store in Mumbai. After more than a century of perseverance in manufacturing, we have finally set our stride in the retail zone. Here at Bikaneri, we wish to be a niche outfit focusing only on Jadau, Kundan & Polki Jewellery, which is our forte. We envisage to become the first choice for every potential customer looking for a fascinating and mesmerizing array of Jadau, Kundan & Polki, with an assurance of quality craftsmanship, gold and gemstones and personalized service to match, as well as to offer our customers a very value based pricing policy, as we have our own set of jewellery craftsmen in our manufacturing facilities at Mumbai, Surat and Bikaner.”

“The delight to be associated with a brand like Bikaneri Jewels is overwhelming. The sheer credence to carry on the traditional part of jewellery making and yet delivering it in a modern way excites me and I couldn’t be more pleased to be associated with them”, declares Divyanka Tripathi. “We were looking for a face, that has a lot of virtue attached, and virtues that are in common with Bikaneri Jewels too. Divyanka is an Indian woman of essence and a woman to behold for every mother or mother-in-law. In addition, she carries her culture andconfidence on her sleeve. Our utmost mission is to be the most preferred brand in the industry of gems and jewellery and towards building excellent relationship with customers across generations”, closes Mrs. Neelkamal Soni.