Razia Kunj is a Mumbai based design fashioner whose debut collection “Art and Fact’ of hand crafted and hand painted jewellery will be unveiled at an exclusive exhibition on December 12 and 13 at The Easel, Juhu, Mumbai.
Bridging the gap between art & jewellery is the range of Art you can wear products by ‘Art and Facts’. ‘Art and Fact’, Razia’s debut collection of
Razia Kunj was always fascinated by Indian art & architecture. ‘Art and Fact’ stands at the crossroads of art and everyday life. Razia’s intention is to take art from the walls of galleries and temples, from the pages of Indian folklore, from dance forms and tribal art, from forgotten nook and crannies of rural India and hand it to a woman as a form of adornment. So a Krishna can be playing a Basuri right under your ears, as an earring, while the doors of a Haveli open to the world in the form of a necklace.Every collection of Art and Fact is an attempt to shrink the canvas, to make the art of India a personal expression for its women.
Razia maintains that wearable art will continue to be her theme but she will be experimenting with more graphic forms. From recycling to conservation to pop art, Razia has a slew of ideas each of which will form an individual collection. Razia does not believe in mass manufacturing hence each jewellery line has limited pieces, each of them painstakingly designed by her, hand painted and crafted by her team of artists.
So all you art lovers out there now you can flaunt Art with ‘Art and Fact’
For the most part of her life Razia Kunj has been fashioning the success of brands. Be it fashioning logos and identity design for corporates or pack designs for some of India’s leading food brands or fashioning the look and feel of advertising campaigns. Today, Razia has turned her attentions to designing contemporary fashion. Her first foray in this outing is a line of jewellery that redefines the old art of personal ornamentation.
A graduate in applied arts, she has worked as an art director in numerous advertising agencies in Mumbai, having created award-winning campaigns for leading Indian brands. Having made a mark in the world of logos and graphic design, she started her own advertising agency, thought blurb, with her husband, Vinod Kunj. What started as a two people boutique creative hot shop in 2007 is now an award-winning agency spanning three cities – Mumbai, Delhi and Kochi.