Business
Young Indian buyers drive sales for Audi India: SUVs registers a strong growth
Mumbai, 14th July 2024: In a remarkable trend observed by Audi India, a surge in young buyers choosing Audi luxury cars has been witnessed across the country. 70% of new Audi customers are below the age of 50 years. The youth demographic, known for its discerning taste and appreciation for cutting-edge technology, is increasingly opting for Audi’s premium offerings. This shift is indicative of the brand’s successful appeal to a new generation of luxury car enthusiasts who seek a seamless blend of performance, style, and innovation.
The luxury car segment has witnessed a notable surge in SUV sales in recent years. SUVs offer versatility, blending luxury with practicality and overall appeal. SUVs are able to attract a broader demographic, including families and adventure enthusiasts. At Audi India, we have historically had a strong SUV portfolio and have witnessed strong demand for our cars including the Audi Q3, Audi Q5 and Audi Q7. Even today, our Q range is attracting many buyers; we are witnessing good demand from growing markets especially Tier-2 cities. In Q1 2024 – SUVs accounted for more than 60% of our sales. This includes electric SUVs – the Audi Q8 e-tron and Audi Q8 e-tron Sportback. In 2023 – our SUV range registered a whopping 174% growth. At Audi India, we continue to see growing SUV demand.
In addition to SUVs, we have witnessed an increased liking for the Sportback body style – the Audi Q3 Sportback and the Audi Q8 e-tron Sportback are seeing increased demand and are being loved and appreciated by our customers. This body type has a stand-out, attractive design and style and combines the traits of both, a sedan and SUV – equally spacious and comfortable.
As Audi continues to set benchmarks in the luxury automotive segment, these trends underscore the brand’s ability to cater to the dynamic preferences of Indian consumers. The surge in young buyers and the dominance of SUVs in the luxury car market further solidify Audi’s standing as a frontrunner in delivering sophisticated, high-performance vehicles that captivate the imagination of the modern Indian consumer.
