~By strategically increasing retail doors, Kalamandir Jewellers aims to strengthen the market for platinum jewellery nationwide while also providing an elevated shopping experience via dedicated platinum experience zones~~
Thane, 17.06.2024: Platinum Guild International (PGI)- India fortifies its partnership with renowned jewellery brand Kalamandir Jewellers, as the brand strategically establishes its presence in Mumbai with the grand debut of its flagship store in Mumbai. This significant move not only marks Kalamandir Jewellers’ expansion but also underscores its commitment to promoting platinum jewellery nationwide. By collaborating with Kalamandir Jewellers, PGI India aims to deliver an exceptional and lavish consumer experience, extending from lively metros to the smaller towns of Kosamba and Vapi, while showcasing an extensive range of premium branded platinum collections.
A distinguished name in the realm of jewellery, the new store of Kalamandir Jewellers spans an impressive 21,000 square feet and houses one of the largest platinum jewellery zones in the city. Situated in the bustling locale of Borivali, the store promises to bring forth an unparalleled jewellery shopping experience to Mumbai’s discerning clientele.
As a testament to Kalamandir Jewellers’ craftsmanship, design innovation and excellence, this dedicated platinum zone redefines the standards of jewellery shopping, showcasing an exquisite array of timeless platinum creations meticulously crafted to captivate and enchant consumers.
As a part of the ‘platinum experience zone’ the new store will offer the latest collections across all 3 platinum brands thus catering to various consumer segments. While the Platinum Love Bands collection will offer the latest range of platinum love bands for couples, ideal for celebrating and marking special milestones in a couple’s relationship journey; under Platinum EVARA, a wide array of contemporary women’s platinum jewellery including neckwear, wristwear, earrings, and rings suitable for daily wear and special occasions will be available for women. There will also be a wide range of exquisitely designed pieces for men under Men of Platinum that includes platinum chains, rings, and wrist wear.
The store will also house new platinum jewellery collections like the Platinum Evara ‘Ridge’ collection for women incorporating dual-toned pieces for women, the ‘His & Her’ range of platinum wristwear for men and women as well as the Men of Platinum ‘Kuvarsa’ collection incorporate interesting design narratives like geometric & interlinking shapes, dual-tone pieces as well as intricate designs.
Speaking on the opening, Mr. Milan Shah, Director, Kalamandir Jewellers said, “We’re thrilled to launch our flagship store in Mumbai, marking a new chapter in our journey. Mumbai’s vibrant landscape and thriving jewellery market make it the perfect home for Kalamandir Jewellers. The cornerstone of this opening lies in the grand unveiling of the one of the largest platinum experience jewellery zones present in the city. This move not only strengthens our ongoing partnership with PGI India to provide an impetus to platinum jewellery penetration, but also provides our patrons with an added dimension to their shopping experience with new platinum jewellery collections that cater to varied consumer desires. Join us as we embrace Mumbai’s energy and diversity, inviting our valued customers to share in this exciting journey of growth and endless possibilities.”
Vaishali Banerjee, MD, Platinum Guild International (PGI) – India said, “With great excitement, we herald the grand inauguration of Kalamandir Jewellers’ flagship store in Mumbai at Borivali. This momentous occasion marks a key milestone in our ongoing association with Kalamandir. With the launch of this platinum experience zone in the city, we collectively aim at boosting consumer sentiment and catalysing platinum jewellery demand during the pre ‘festive season’ period. Setting new retail benchmarks, the diverse range of platinum jewellery collections for Men of Platinum, Platinum Evara and Platinum Love Bands, innovative jewellery designs coupled with its grand ambiance and personalized service, promise to captivate the hearts of jewellery connoisseurs and aficionados alike.”
