Business
LAY’S DROPS LIMITED-EDITION DHONI PACKS: FANS RUSH FOR EARLY ACCESS
Excitement erupts as fans swarm Le Marche, South Point Mall, Gurugram for early access to the packs- Cricket icon and brand ambassador MS Dhoni gets a special salute from Lay’s with limited-edition collector’s packs
Gurugram, 3rd May 2024 – Cricket legend MS Dhoni’s legions of fans in Gurugram were treated to a thrilling spectacle today as Lay’s unveiled its highly anticipated limited-edition Dhoni collector’s packs. Hosted exclusively at Le Marche, South Point Mall, the event sparked excitement among fans eager to be among the first to own these commemorative packs before their nationwide release.
Following a social media post announcing the launch, Lay’s set the internet abuzz. Eager to be among the first to own a piece of Dhoni’s magic, supporters lined up early in the morning, mirroring Dhoni’s legendary on-field intensity in their dedication. The store doors opened to a rush of excitement as fans secured their limited-edition packs, many leaving with beaming smiles and a sense of having a prized possession.
This exclusive early access allowed fans a coveted chance to celebrate their cricket hero, MS Dhoni, even before the nationwide launch. The vibrant packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni’s phenomenal achievements on and off the field.
Saumya Rathor, Category Lead – Potato Chips at PepsiCo India, kicked off the launch with excitement, stating, “With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs are a celebration of the colossal fandom that surrounds Dhoni, offering a unique collector’s item for his die-hard fans. Dhoni’s legendary spirit aligns perfectly with Lay’s – both celebrate excellence and pure joy. The early access frenzy was a sixer, proving fans are amped to collect these keepsakes. We expect these limited-edition packs to be a prized possession for Dhoni devotees of all ages, making every match an unforgettable celebration.”
The nationwide launch of the Lay’s Dhoni collector’s packs is scheduled for May 4th, 2024. Cricket fans across India can look forward to finding their favourite Lay’s flavours in these special edition packs across leading retailers and e-commerce platforms, making every match an unforgettable celebration.
