AT COSMOPROF INDIA 2021

#Mumbai 16th Dec 2021 : Cosmoprof India, the two day ideal business-to-business event for the fast-growing beauty market in India commenced at the Hotel Sahara Star, Mumbai today. Organized by BolognaFiere Group and Informa Markets, Cosmoprof India is geo-adapted from the globally reputed Cosmoprof brand and has its own unique scale and entity with all sectors of the professional beauty business represented: ingredients and raw materials, machinery, OEM, contract manufacturing and private label, primary and secondary packaging, service providers, finished product – divided into Perfumery and Cosmetics, Aesthetics and Spa, Hair, Nail and Natural & Organic.

The two day show, was inaugurated by senior dignitaries from the beauty industry including Pushkaraj Shenai, CEO, Lakme Lever; Samir Srivastav, CEO, JCB Salon; Spoorthy Shetty, CEO, BBlunt; Saurabh Singhal, Co-Founder, Mcaffeine; Sukirti Patnaik – Founder, Indulge the Salon; Blessing A Manikandan – CEO, Toni & Guy; Dr. Rekha Chaudhari – Global Wellness Ambassador, Sachin Kamat – Director – Enrich Beauty, Savio John Pereira, Founder, Savio John Pereira Salons; Namrata Soni, Founder, Simplynam, Mr Yogesh Mudras, Managing Director lnforma Markets in India, and Mr Rahul Dehpande, Group Director, Inforrna Markets in India amidst an august industry gathering.

Cosmoprof India is the ideal observatory for discovering highly innovative trends and proposals. In an exhibition area of 2,000 square meters, renowned brands are presenting the most innovative proposals of I-Beauty, with products and technologies resulting from the evolution of the local market in recent months guaranteeing the over 2,500 expected operators a high-quality business experience. This year Cosmoprof India welcomes buyers like Amazon, Myntra, Purplle, Marico, Hindustan Unilever, Lakme Lever, Kama Ayurveda, mCaffeine, Mamaearth and many more.

A young and growing population, the constant improvement of living conditions, and the development of the manufacturing and digital sectors have given a boost to the Indian economy in recent years. The pandemic and its aftermath have had a profound impact on the nation. Nonetheless, the beauty sector is expected to grow by 2.5% in 2022. During and as an aftermath of the pandemic, there has been a paradigm shift with brands adapting to e-commerce more than ever before.

There have been new ways brands communicate with their consumers as there has been a shift in habits and consumption. Besides, factors like the trend of augmented reality, customised digitized consultation, equitable demand across metro cities and Tier I, II and III towns, influencer marketing and the push for an entire gamut of products including home-grown and self-applicatory ones have played their part in providing resilience to the Indian beauty & personal care industry that is expected to grow to ₹ 111,000 crores (US$ 15.17 billion) by 2024 in spite of turbulence in the market.

“For the first time after the pandemic, Cosmoprof India brings together brands, buyers, retailers and wholesalers, to guide them to discover how the domestic Industry is reacting to the most innovative digital tools, current distribution channels and new consumers habits”, said Gianpiero Calzopari, President of BolognaFiere, adding, “We are ready to recover normal commercial relations and relaunch the sector, respecting safety regulations”.

Speaking at the inauguration of the Cosmoprof India show, Yogesh Mudras, Managing Director, Informa Markets in India, said, “Amidst on extremely receptive industry response, we are happy to organise Cosmoprof Indio with its pulse on every trend and our comprehensive showcase of finished products, packaging, supply chain & ingredients. We know that professionals agree that knowledge is power and we wanted to unravel it all for them under one buoyant platform.”

SPECIAL INITIATIVES Cosmoprof India hosted workshops and insights on the most trending topics for the cosmetic market in India CosmoTalks presents sessions dedicated to operators and distributors, with the participation of experts, and trend and design agencies. WGSN analyzes the future of the make-up sector, which in the coming months will be the protagonist of consumer purchases, eager to find new ways of self-expression through colour and creativity. CENTDEGRES and FIRMENICH present new approaches to cosmetic design, formulation, and packaging, with particular attention to gender-fluid marketing strategies focusing on younger generations. Cosmoprof Onstage will provide opportunities to exhibiting companies to showcase new products, while also meeting buyers and professionals.