Education
En:Lyft Networks Hosts ‘EN:FLUENCE -The Content Creator Summit to bond India’s top Influencers and brands
The full Day Summit in Navi Mumbai brought together influencers, brands, content creators, media marketers, and many more from around the globe under one roof.
Navi Mumbai, 9th August, 2019: En:lyft a Leading influencer management company, hosted “en:fluence – The Creator Summit…” today in Vashi, Navi Mumbai. The Power packed event kick-started with an introduction from Mr. Ajay Kudva, Founder and CEO at en:lyft – He said “Digital marketing medium is growing exponentially and is fueled by the penetration of smartphones and mobile technology across India particularly in the tier 2 and tier 3 cities as also rural India. Regional content creation is also growing and brands are beginning to take notice of such local influencers. Content creation patterns are also changing and today ‘Influencers’ are playing an important role in consumer purchase behavior. Therefore brands are also taking serious interest in this sphere and allocating a substantial percentage of their marketing budgets for this purpose. Hence there is a need for this platform to bring together top influencers from across India and overseas to share ideas and interact with brands to exchange ideas and work out strategies in this evolving new advertising medium.
Over the past one year, en:lyft and its 120 exclusive influencers, having a collective subscriber base of 60Mn+; have helped over 150 brands to create 2000+ pieces of content that achieved over 2.3 Billion views & 50 Mn+ engagements. en:fluence is a tribute to these prolific content creators & a platform to setup the roadmap for the years ahead”, added Ajay Kudva
The Keynote speaker Mr. Umesh Upadhyay, President & Director-Media at Reliance Industries Limited. said “Reliance is dependant on digital marketing medium however there is a different percentage of budget allocation by different verticals depending on their product and its customers and their geographical location. Today social media is so powerful that it cannot be ignored by any industry.”
The event had a Galaxy of Star speakers including influencers like Sharmaji Technical, Technical Yogi, TechBar, Palash Sen (Euphoria), Ruchira Jadhav, Namrata Pradhan (Madhura from Chattriwali), Abhijeet Shwetchandra (Baaji), Dino James, Nita Shilimkar and AJ (Oye it’s Prank), Radha Sagar, Parvinder Singh, Rajeev Raja and Him-eesh Madaan, Mahatmaji Technical, Ask CarGuru and many more who enlightened the entire audience with their viewpoints.
The event had breakout sessions and panel discussions followed by meeting of the influencers with with the brands and both were able to exchange great ideas and created strategies for marketing to augment their existing advertising in other mediums. This 360 degree approach brings better brand recall and the customer is more likely to trust product reveiws and personal experiences shared by the top influencers. The summit also incorporated interesting sessions on video marketing, content marketing, developments in social media, monetisation, community building & much more and finally concluded with adrenaline filled performance by “The Unwind”.
Over the past one year, en:lyft and its 120 exclusive influencers, having a collective subscriber base of 60Mn+; have helped over 150 brands to create 2000+ pieces of content that achieved over 2.3 Billion views & 50 Mn+ engagements. en:fluence is a tribute to these prolific content creators & a platform to setup the roadmap for the years ahead”.
As per a recent report, while Instagram has over a billion monthly active users globally, its parent company Facebook has over 2.38 billion monthly active users and over 16 million people log in to Twitter every day. WhatsApp is another powerful platform which has over 300 million users in our country. India is also the largest and fastest growing audience in the world with more than 265 million monthly active users for You Tube.
Speaking on the occasion Stafford Fernandes – Influencer management head at en:lyft, said “en:fluence is a platform to lift the ordinary influencer and make him or her extraordinary. We not only groom the influencers but also connect them with brands and provide them with inputs to create extraordinary content. En:fluence is just the beginning we have big plans in the pipeline and we have already setup a studio in New Delhi and are planning to expand to Mumbai city as well”.
Speaking on the occasion Mr. Kapil Jain, Founder, Graphitto Lab and the PR Agency to the event, said “The Public Relations industry which was earlier relying heavily on print and electronic media for the Brand publicity is now giving its major focus to Digital marketing and social media with a big share of influence coming from Bloggers and Influencers. These are the people who have a high number of followers (target customers) and they can make or break a brand. Their opinions matter a lot at the time of decision making by a consumer and our PR agency does a lot of research before building a PR strategy for our client considering the Brand’s product or service, It’s positioning, it’s location and reach as well as the consumer, his purchase power, his location, behavior and a lot more. Our 360 degree approach with the right product positioning and advertising in different mediums gives a very high Value for money and quick ROI to the brand”.
For more information please visit https://www.enfluence.in/
