ADAMANTINO appoints FruitBowl Digital to handle launch & digital duties for their global luxury brand

Mumbai, 30th November 2016: FruitBowl Digital bagged the luxury brand Adamantino following a multi-agency pitch. Taking the win forward, the agency will now establish the brand’s online presence including a high-flying presence on social media. Additionally, the agency will also work on the brand’s SEO, digital advertising and other integration, alongside developing and launching their website.

Adamantino’s vision revolves around the enduring power of Diamonds.

A Legendary Diamantaire with a futuristic vision, Adamantino is the brightest new entrant on the global luxury-escapes. Adamantino offers exquisite diamond-studding services that span the entire spectrum of a luxury consumer’s lifestyle. Adamantino’s creative craftsmanship is tailor-made for the world’s most coveted brands.

On acquiring the mandate, Brijesh Solanki, Group Business Head, FruitBowl Digital, said, “We are thrilled to launch this enchanting website as we empower and encourage excellence in launching a brand. We plan to execute innovative strategies on well established social media platforms and present them in the most unique way possible. I am confident that FruitBowl will set a new benchmark and will successfully drive Adamantino’s message.”

“As a niche brand, we wanted to step into the digital sphere in a premium yet distinctive style with a holistic view. The dedication and skill FruitBowl has is something we were looking for. With a massive roster and great work to back the claim, I’m delighted to have them on-board for this prestigious launch”, said Alaukik Desai, Chief Auteur and Creative Strategist, Adamantino.

With a line of luxurious services and a renowned face – Hrithik Roshan, to associate with, Adamantino is expected to take the segment by storm and redefine the market by leaps and bounds.