CouponDunia launches new incentive app “CashBoss”

CouponDunia, India’s leading destination for coupons and discounts has launched CashBoss, an Android app that rewards users with free talk-time. Consumers earn their free talk-time by trying new apps from the CashBoss “Offer Wall”. For each app the user installs, he/she receives credits towards the free mobile recharge. CashBoss is a quick and easy way for users to earn free talk-time while allowing advertisers an affordable medium for user acquisition.

Targeted at consumers looking to earn while using new apps, CashBoss also provides a ‘refer and earn’ policy to its existing user base. Consumers can refer a link to their friends/followers via social media websites such as Whatsapp, Facebook, Twitter or mail to earn an additional credit for each referral.

CashBoss makes it possible for its Partner Apps to reach their target audience and enables an increase in downloads at a cost effective CPI. It serves as an effective promotional platform where marketers can be assured of higher user engagement and app retention.

Commenting on the launch of CashBoss, Mr Sameer Parwani, CEO & Founder, CouponDunia.in stated, “With CashBoss, we aim to take a step further by giving consumers a simple way to earn free recharge. For our partners, it is an affordable way to promote and increase their app downloads. This initiative will prove as a win- win situation for the consumers as well as advertisers”

CashBoss will be officially launched at Ad:Tech 2015 on 19-20 March, 2015 at The Leela Ambience Hotel and Residences, Gurgaon.

CashBoss is the second app released by CouponDunia. It has previously launched its flagship mobile app that allows users to browse through the best online coupon codes and deals on 1800+ online stores. It also provides a comprehensive list of more than 3000 restaurants’ discounts from various Indian cities and has received over 1.5 million downloads in just 7 months from launch.