Business
Walkaroo Onboards Varun Dhawan as its National Brand Ambassador
~ The actor will be seen promoting the brand and its extensive range of footwear collection through a series of campaigns ~
Mumbai 10th August 2024 – Walkaroo, one of the leading footwear brands in the country, today announced the appointment of Bollywood actor Varun Dhawan as the face of Walkaroo, endorsing the brand’s point of view, “Walk. Walk. Walk. Walk with Walkaroo.” As part of this announcement, the company will be launching an integrated marketing campaign showcasing Walkaroo’s extensive portfolio, including the newly introduced Walkaroo+ and Super Clogs collections. This exciting partnership will reinforce Walkaroo’s brand presence and appeal to the younger generation and fashion-conscious consumers across the country.
Commenting on the occasion, Mr. V Noushad, Managing Director of Walkaroo International Pvt. Ltd., said, “We are very happy to have Varun Dhawan join us in our commitment towards promoting a healthier and active lifestyle through walking. His youthful energy and stylish persona resonate perfectly with our brand image. Varun’s strong appeal among the younger generation and his ability to connect with a diverse audience will enable us to broaden our reach and achieve new milestones.”
Mr. Varun Dhawan shared his excitement about the collaboration, stating, “I am thrilled to join hands with Walkaroo. This brand resonates with individuals across all age groups and is a renowned household name. What truly excites me is our shared vision in promoting the joy of walking. With its campaign ‘Walk. Walk. Walk; Walk with Walkaroo,’ the brand encourages people to adopt walking as a simple remedy to stay active and healthy. This partnership is a fantastic opportunity to connect with a wider audience and be part of a brand that has been working to democratize fashion.”
Renowned for his charismatic presence and strong appeal among the youth, Varun Dhawan perfectly represents Walkaroo’s dedication to making stylish fashion accessible at affordable prices. His partnership with Walkaroo is set to elevate the brand’s visibility and resonate deeply across diverse consumer demographics. The collection’s comfortable, high-quality designs align with Varun’s fashion sense, offering a perfect mix of style and comfort.
Walkaroo, a homegrown brand launched in 2012, aims to democratize fashion by offering a wide range of designs across various styles and categories at affordable prices. The brand provides slippers, sandals, and different types of footwear made from polyurethane, EVA, rubber, and sports shoes for both men and women under the Walkaroo brand and its sub-brands Walkaroo FlipFlopz and Walkaroo Sports, catering to consumers across various age groups. In the financial year 2023-2024, Walkaroo achieved a turnover of Rs. 2140 crore, showcasing its significant growth and market presence. With a widespread network of over 700 dealers and access to more than one lakh retail outlets nationwide, the brand effectively reaches its customers across India.