Mumbai, August 16, 2024 – Fashion forward and Gen Z favorite brands Highlander & Tokyo Talkies make the big leap to offline retail. Over the last 9 years Highlander and Tokyo Talkies from the House of Brand Studio Lifestyle, have set the standard for intelligent data-driven fashion by bringing consumer-relevant trending fashion.
Having started their journey as digital-first brands, Highlander and Tokyo Talkies have achieved remarkable reach, delivering fashion to millions of customers across more than 20,000 pin codes and shipping 1.5 to 2 million pieces monthly. Through their D2C website and app, getketch.com, they have amassed over 3 million customers in just 2.5 years.
In their next phase of growth, Highlander and Tokyo Talkies are making their mark in the offline retail space with the opening of exclusive brand stores. FY 25 will see the launch of over 90 stores, with an initial rollout of 30 across key locations in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. As of August 2024, operational stores include 10 in Gujarat, 1 in Hyderabad, and 2 in Bangalore.
Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets. Stand-alone stores will range from 2,000 to 3,000 sqft in malls and high streets, while combined outlets will range from 4,000 to 5,000 sqft, providing ample space for diverse inventory.
Mr. Shyam S Prasad, CEO of Brand Studio Lifestyle, stated, “We are thrilled to launch Highlander and Tokyo Talkies stores. Keeping a consumer-centric approach at the forefront, our offline expansion aims to make our fashion accessible across geographies and formats, whether offline or online. Our differentiated shopping experience aligns with the Gen Z vibe, featuring weekly collection drops and a wide variety of the latest styles.”
Highlander epitomizes urban, everyday fashion for men, offering collections of casual shirts with trends like oversized, Cuban collars and textures, alongside jeans and cargos, with over 300 new styles launched weekly. Meanwhile, Tokyo Talkies is celebrated for its fast, Gen Z-led fashion, offering 600 new monthly styles in women’s western wear, catering to work, casual, party, sport, and loungewear needs.
With this rollout, Highlander and Tokyo Talkies are now available across e-commerce platforms, the getketch.com D2C website and app, and offline stores, providing fashion and convenience at great prices.
Brand Studio Lifestyle Pvt. Ltd., founded in 2015 and based in Bangalore, Karnataka operates as a House of Fashion Brands that offers a diverse range of fashion clothing under 6 brands ― Highlander, Tokyo Talkies, Vishudh, Ketch, Locomotive and Hoop. In 2021, the company introduced Getketch.com and launched the D2C website and app. Brand Studio Lifestyle champions consumer-centric fashion trends through digital platforms.
Brand Studio Lifestyle is home to five distinct brands designed to cater to the complete wardrobe needs of young men and women, offering options for every occasion and mood, all day, every day. Spanning an entire gamut of fashion categories from men’s wear to women’s western wear and ethnic wear, Brand Studio Lifestyle fulfils the demand for affordable, trendy, and dynamic fashion brands online. The company’s innovative business model is the result of the founding team’s combined experience in design, sourcing, manufacturing, supply chain management, and retail.
