Bright Outdoor Media Limited, a leader in the Out-of-Home (OOH) advertising industry, has consistently delivered innovative advertising solutions and maintained a commitment to social responsibility for the past 44 years. As India’s first BSE SME-listed OOH company, Bright has set benchmarks in the industry, blending business acumen with community-focused initiatives under the visionary leadership of Dr. Yogesh Lakhani.
Recent Milestones and Expansions
Bright Outdoor Media Limited has achieved several remarkable milestones, solidifying its reputation in the industry:
Western Railways and Metro Advertising: Bright has expanded its presence with an exclusive advertising rights tender on Navi Mumbai’s Metro Line 1, covering 85,000 sq. ft. of advertising space on gantries, pillars, and stations. This expansion will soon extend to the upcoming Navi Mumbai International Airport, adding strategic prominence to its portfolio. The company has also secured rights for all road-over-bridges (ROBs) from Vile Parle to Kandivali on the Western Railway line, positioning itself as a key player in urban transit advertising.
Notable Achievements in Green Initiatives: Bright has set a world record by installing solar panels on hoardings, securing a Guinness World Record for the largest number of solar panels on a single hoarding in Mumbai. This sustainable project was a joint venture with a partner company, emphasizing Bright’s commitment to environmental responsibility.
Dividend for Shareholders: Recognizing the trust and support of its stakeholders, Bright Outdoor Media Limited has declared a dividend, reinforcing its commitment to shareholder value and reflecting the company’s robust financial health.
Prominent Collaborations and Partnerships: The company has continued to establish partnerships with well-aligned organizations to expand its network and reach. Bright has also become a leader in promoting Bollywood films, regional cinema, OTT platforms, web series, and events, including prestigious awards like the Filmfare Awards and notable global gatherings such as IIFA and the ET Global Business Summit.
Strength in Leadership and Social Responsibility
Dr. Yogesh Lakhani’s leadership shines through in Bright Outdoor Media’s community-focused initiatives, which include:
Free kidney dialysis centers
Blood donation drives
Food and supply distribution in tribal villages
Notebook distribution for underprivileged students
The company’s investment in employee training and development speaks to its belief in nurturing its greatest asset—its people. Bright also emphasizes the importance of balancing social, family, and business commitments, creating a well-rounded work culture that values community and relationships.
A Bright Future with an Expanding Vision
With the festive season in full swing, Bright’s outlook is positive, as it continues to serve as a beacon in the OOH industry. Dr. Lakhani has expressed heartfelt gratitude to shareholders, bankers, and stakeholders, whose support and trust drive the company’s long-term growth and ambitions.
As it expands into new territories with innovative solutions, including award-winning solar technology and transit advertising, Bright Outdoor Media Limited remains committed to illuminating the future of OOH advertising with an unwavering focus on growth, creativity, and sustainability.
