Technology
Zoho Launches India’s First Developer Programme and Marketplace
“With Zoho Marketplace and Zoho Developer, Zoho evolves from a product suite into a platform,” said Mani Vembu, COO, Zoho Corp. “At nearly two million, India has the second highest number of software developers in the world. Zoho has now become the first Indian company to have created a platform for them where they can not only create solutions but also sell them to Zoho’s vast global user base. On the other hand, Zoho Marketplace empowers our customers with tools, extensions, and applications that complement their Zoho products so they can focus on their business.”
Zoho also unveiled Zoho CRM, the industry’s first multichannel CRM. Zoho CRM supports email, social media, live chat, and phone communications, enabling salespeople to engage their customers and prospects across all channels in real time, with SalesSignals. Its new features such as Timeline View, Page Layouts and Gamescope improve salespeople’s ability to close deals.
Complementing its multichannel CRM, Zoho also launched Zoho SalesInbox, an email client designed exclusively for salespeople. Using customer data in Zoho CRM, Zoho SalesInbox automatically prioritizes customer conversations, ensures salespeople never miss an important email and provides full context for every email conversation.
* Hands-free email prioritization and organization: With an innovative multi-column inbox layout, Zoho SalesInbox automatically organizes incoming emails according to the information stored in the user’s CRM account–such as the deal status, size and closing date. This way, salespeople can easily spot the emails that require immediate attention.
* Context in every email: With Zoho SalesInbox, salespeople can view the timeline of previous conversations with a particular contact, the size of their current and past deals, overdue tasks, missed calls, support tickets raised, social media mentions and other relevant information related to the contact – all from their email client.
* CRM updates right from the inbox: When an email comes in from an interested lead, the salesperson can simply drag and drop the email from one column to another. By then adding some essential information, an opportunity is created in their CRM system while keeping their inbox organized.
* Reminders and Response Watch: Zoho SalesInbox lets salespeople set reminders for not just emails they need to send, but also for emails they need to receive. They can set a time limit during which they expect a reply. The Response Watch functionality would let the users know if the reply is not received during the allotted time, so they can follow-up.
* Mobile client integration: Zoho SalesInbox can be configured on the mobile phone for both iOS and Android devices, and can be mapped to all popular email services, including Zoho Mail, Gmail, Yahoo! Mail and Outlook.
* Helps salespeople send better emails: Thanks to its integration with Zoho CRM, Zoho SalesInbox users can receive detailed insights into how the emails they send are performing. Users can also see statistics about what email templates are performing best with customers, and can receive detailed numbers on how many emails have been opened, read or clicked through.
Zoho CRM
Multichannel support
* SalesSignals: Signals keep salespeople informed in real time about customer actions on various touchpoints like social media, satisfaction surveys and support tickets to help them act in time and make speedy sales.
* Mobile apps for field sales: Salesreps can check-in at customer locations, find prospects nearby, track sales activities, and close more deals on the move with Zoho CRM’s new mobile app. Sales managers can foster desired practices among their teams with metric-driven sales contests using the new Zoho Motivator app for iOS, which works in sync with Zoho CRM.
Usability innovations
* Clean and minimalist new interface: Zoho CRM is designed to minimize the processes involved in sales and maximize selling. It does so with an intuitive new interface and smart new features:
– Timeline View: Salespeople can see their customers’ historical data and interactions with their team, all in one place. They can also see any upcoming action items that have been assigned to members of their team.
– Advanced Filters: This insight-discovery tool allows businesses to probe their CRM data based on activities such as tasks, notes and emails.
* Page layouts: Many businesses face the challenge of having to handle sales processes that might not always fit into the common CRM sales cycle. Page Layouts enable companies to handle multiple products and processes using a single CRM account.
* Gamescope: With this feature, anyone, not just sales managers, can create contests and invite their peers to play a game for friendly wager. Sales activities like making calls and closing deals could win an employee points, trophies and badges. It’s a fun-driven gamification feature that promotes healthy competition within a team.