Zee shapes the future of entertainment with HiPi- a standalone short video app

Users can now access entertaining and fun content across multiple genres offered by HiPi on its own app

Mumbai, June 20^th, 2021: With the spike in digital content consumption among the masses, HiPi, India’s fast-growing short video platform, has announced a separate app in the User-Generated Content (UGC) market. After being a part of Zee5 as a beta version since its launch in 2020, ‘HiPi ka naya adda’ will now be available for Android  users from 18th June onwards and by 22nd June 2021 for  the iOS users. The app comes equipped with quality features, including the latest trending music tracks, interactive filters and effects to help brands establish a deeper bond with their audiences. It even allows users to apply 3D face filters, lip-sync, edit videos, and create dubbing videos to add a touch of magic to their content.

As part of this novel journey, HiPi has also rolled out a month-long campaign #EntertainmentKiBaarish to redefine the meaning of fun. It aims to democratise the digital content arena by providing an even break to both the creators and the viewers from across the nation. The campaign will feature tie-ups with renowned brands and allow users to engage with mind-blowing challenges across genres and contests like Dance Bangla Dance, where creators and viewers can win weekly prizes by performing a unique hook step as per the weekly dance theme, which will be curated by the jury and mentors of Dance Bangla Dance.

The 22-week contest will be broken into two parts- creator and viewer. The creator contest will feature about 20 Dance Bangla Dance contestants who will post their videos on HiPi while they continue to participate in the reality show. The grand winner will be declared from one of the Dance Bangla Dance contestants who will stand a chance to win a cash prize of INR 2 Lakhs and a 3-month contract with HiPi. Meanwhile, in the viewer’s contest, HiPi will select one participant from the UGC entries who can stand the chance of winning weekly cash prizes amounting to INR 2 Lakhs through the duration of the contest. The winners for both categories will be selected based on their popularity on HiPi.

Commenting on the remarkable announcements, the spokesperson of HiPi, said, “Showcasing our standalone app in the Indian market within one year of our launch is a huge achievement for us. This was an outcome of the overwhelming response and support we received from our users and we want to return the favour through the #EntertainmentKiBaarish. The campaign promises to bring invigorating activities and contests, allowing users to experience the joy of entertainment on their fingertips”.

Apart from the campaign filled with fun and entertainment, HiPi will also launch a contest, allowing users to upload videos showcasing the best of their talent (dance, singing, lip-sync, food, fitness, fashion, beauty, etc). The winners of the contest will get a cash prize of Rs.50,000.