Lifestyle
Volvo Cars reveals its adventurous side by launching the All-New V90 Cross Country.
Tom von Bonsdorff, Managing Director, Volvo Auto India with Actor Randeep Hooda
Expands its network by opening Scandia Motorcars at Mathura Road, South Delhi
~V90 Cross Country is 2-Cars-in-1 – Supreme comfort of a luxury sedan combines with the go-anywhere practicality and ride height of an SUV ~
New Delhi, 12th July, 2017– Creating an entirely new segment with the launch of the All-New V90 Cross Country, Volvo Cars has introduced an exciting product for adventurous car buyers in India. Globally, this segment was created by Volvo Cars 20 years back and has become an integral part of the growing product portfolio.
The new Volvo V90 Cross Country is set to fulfill an increasingly important part of the discerning luxury car buyers’ requirement by providing a product apt for the Indian road conditions as luxury car buyers seek a more adventurous lifestyle that occasionally takes them off the beaten track.
The new car was launched today along with the opening of brand new dealership – Scandia Motorcars in Delhi. This marks the fourth facility in the NCR region and 18th in the country. The latest addition of the dealership is a step towards making further inroads into the luxury segment and ensuring easy reach for the existing and potential customers.
Scandia Motorcars is a 3S facility in the heart of South Delhi Auto-Hub with over 30,000 Sq ft of showroom in Mathura Road that will cater to the increasing demand of the high-end luxury cars across the region. Volvo Cars’ association with Scandia Motorcars marks the beginning of a cohesive effort to build the brand and expand its reach. Volvo Auto India believes in providing best-in-class experience to its esteemed customers in sales, service & spares. The company ensures a top-notch customer experience by giving utmost priority and special training to the dealership staff.
Speaking about the new car and the dealership, Tom von Bonsdorff, Managing Director, Volvo Auto India, said, “Volvo V90 Cross Country is an embodiment of a perfect ‘Get Away’. The car has remarkable off-roading performance, on-road comfort and luxury. It is designed for Indian road conditions and is in sync with the new-age luxury customer’s lifestyle of seeking a weekend escape. The car is equipped with features that is unparalleled in the segment and, as part of the product strategy to provide feature-rich standard equipment, we expect V90 Cross Country to bring a healthy contribution to our portfolio.”
“The Volvo marquee is gaining significance in India’s largest luxury car market and with the opening of our flagship facility Scandia Motorcars in Delhi NCR the brand will unfold its potential to become a significant luxury player.” Mr Bonsdorff added.
Sublime on-road luxury and comfort:
A stand-out exterior design that exudes rugged character combines with a definitive calm Swedish interior that manifests the proposition of luxury. Intuitive touch enabled infotainment amplifies ease of access to the cars features and the 19-speakers Bowers & Wilkins surround submerges you in the sonic experience. The Nappa leather seats with front seats ventilated for heating/cooling, massage and seat extenders adds to the comfort quotient in the car. The cabin noise is reduced to cocoon you in luxury.
Rugged off-road capabilities:
V90 Cross Country stands tall with 210 mm unladen Ground Clearance, taller than most SUVs offered in the segment. The Haldex AWD system, Hill Descent Control and an off-road driving mode makes it the perfect off-roader for the weekend trail. Another segment first is the rear Air-Suspension which makes sure the car wades through the rough terrain.
Engine and Powertrain:
The heart of the V90 Cross Country is a robust diesel engine that has a Volvo invention – Power Pulse Technology. This feature spools up the turbo instantly therby negating any turbo-lag from a stop-go situation, Power Pulse provides a constant boost to the acceleration. This twin-turbo engine delivers 235 hp and 480 Nm torque coupled with an 8-Speed gearbox with paddle shifts ensuring a smooth or a sporty performance. The new generation powertrains are clean and comply with stringent European and Indian emission norms.
4 types of drive modes – Eco, Comfort, Dynamic and Off-Road provides you a varied choice of settings apt for your luxurious drive to work or an adventurous drive to your weekend Get Away destination.
Radar based safety features:
Volvo Cars is the first company to have radar guided safety in India. These active safety features standard in the V90 Cross Country is the next step in mitigating collisions and aid the driver with confidence. Some of the radar based features are as follows:
- Adaptive cruise control
- Lane keeping-aid
- Collision Warning with full auto-braking for Pedestrians, Cyclists, other vehicles and large animals
- Blind-spot detection with Cross Traffic Alert
- Rear Collision Warning
- Park Pilot Assist
Apart from the radar-based safety the car is equipped with a strong safety cage, seat-belt pre-tensioners, Run Off-road Protection system, Side Impact protection and Whiplash protection. Many of these invented by Volvo.
Other features:
Ø Bowers & Wilkins Surround Sound System with 19 speakers
Ø Panoramic Sunroof
Ø Air Suspension in the rear wheels
Ø 4 zone climate control
Ø Rain sensor
Ø Nappa leather perforated upholstery
Ø Front seat ventilation and massage
Ø 12.3” instrumentation cluster; 9” centre display touch screen
Ø Leather cover dash board
Ø Heads up display
Ø Distance alert
Ø Rear and front park assist pilot
Ø Diamond cut alloy wheel
Ø Power tail gate, hands-free power tail gate opening and closing
The V90 Cross Country comes in seven colors – Crystal White Metallic, Bright Silver Metallic, Magic Blue Metallic, Osmium Grey Metallic, Onyx Black Metallic, Havana Maple Brown Metallic and Magic Blue Metallic; and is available for deliveries across Volvo Cars dealerships in India starting today.
Price – INR 60 Lacs (Ex-Showroom, India)
Exclusive online booking with CarWale:
In keeping with the trend of online shopping, Volvo Cars have a strategic tie-up with CarWale – India’s largest online portal where potential customers can book a V90 Cross Country. Each booking will then be forwarded to the selected dealer and the delivery process will be taken offline just as a regular car purchase. Every online booking – in keeping with the Cross Country’s promise of a Get Away – will be given a 2 nights Get Away at a luxury resort in India. This new-age digital initiative will enhance the buying experience.
Volvo Auto India
Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata and Vijayawada, Pune and Jaipur. Expanding soon to Lucknow.
The company sells nine luxury models
Volvo S60 – A sporty sedan
Volvo S60 Cross Country – All road. All weather sedan
Volvo S60 Polestar – A performance sedan
Volvo V40 – Luxury hatchback
Volvo V40 Cross Country – The adventurous cross country
Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads
Volvo XC90 – The most awarded 7-Seater Luxury SUV
Volvo XC90 Excellence- India’s first plug-in hybrid SUV
Volvo S90- The premium luxury sedan
Volvo’s Brand Philosophy
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought, the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars, please visit – www.volvocars.in