Entertainment
Superstar Akshay Kumar makes his digital streaming debut with Amazon’s upcoming Prime Original series, THE END (working title), created by Abundantia
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National, March 5, 2019: Amazon Prime Video today announced Indian Superstar, Akshay Kumar, as lead actor in Amazon’s upcoming action-packed Prime Original thriller series, THE END (working title). Coming from Abundantia Entertainment, the creators of critically acclaimed Prime Original Series, Breathe, the show, also the streaming debut of Akshay Kumar, marks the second collaboration between Amazon Prime Video and Abundantia Entertainment. The new series will be a globe-spanning, latest offering to the actor’s fans across 200 countries and territories upon its release exclusively on Amazon Prime Video.
The multi-season show, THE END (working title), is presently under active development and aims to appeal to fans of the action-thriller genre worldwide. Being envisioned at an unprecedented scale and cinematic experience, the show promises to bring in the next level of the action genre.
Jennifer Salke, Head, Amazon Studios, said, “The scale at which THE END (working title) is being conceived is enormous and speaks of our passion for creating breakout programming across genres. The storyline and the action sequences have been brilliantly crafted to give viewers a thrilling experience. Our goal is to make Amazon Prime Video the powerhouse of talent, in front as well as behind the camera, and we are thrilled to have Akshay Kumar and Abundantia Entertainment anchoring the show for us. We will continue to bring distinctive, fresh and high quality content to our audiences and we believe, our Prime members across the world are going to absolutely love the show.”
Vijay Subramaniam, Director and Head of Content, Amazon Prime Video India, said, “We are excited to bring Akshay Kumar to Amazon Prime Video, closer to millions of his global fans, to recreate his magic and offer something spectacular”.
Vikram Malhotra, CEO – Abundantia Entertainment & Executive Producer, said, “Akshay and I have successfully collaborated on multiple films over the last decade and his versatility in choice of roles is unmatched. We, now, mutually felt that it was time to take things to the next level. I am proud that he makes his digital debut with Amazon Prime Video & Abundantia in a genre-defining, edge-of-the-seat action drama series. Unafraid of taking risks, we are certain that he would be perfect for the character he plays on the show and his fans would be excited to see him back in an action packed role. This time, Akshay will take his action and stunts to a never-seen-before level. I am equally delighted to once again work with the wonderful team at Amazon Prime Video and take Abundantia’s high-quality story-telling to the next level.”
Actor Akshay Kumar said, “I have always believed in bringing innovation to my work and throughout my career, have tried to tell unique stories, work with break-through talent and be part of disruptive and high quality story-telling. Together, Abundantia and I have created some of my most memorable roles in films like Baby, Airlift and Toilet-Ek Prem Katha and their passion towards their films and projects is incredible. From the very concept of the show, I am working very closely with Vikram and his team as they create this compelling and highly intriguing story. I can’t wait to start rolling for this action adventure series that will be Amazon Original for global audiences. The digital world excited me and I am delighted to make my streaming debut with this show. And if I were to make a small confession here, it was my son Aarav who suggested that I make my digital debut as that’s what the youth is hooked onto. On this medium, I want to create something extraordinary and connect with them”.
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Since its launch, Prime Video has also been home to some of the most popular and talented actors in India including R Madhavan, Amit Sadh, Shilpa Shetty Kundra, Vivek Oberoi, Richa Chadha, Pankaj Tripathi, Ali Fazal, with the latest addition of Abhishek Bachchan in the returning season of Breathe along with top creators such as Kabir Khan, Zoya Akhtar, Excel Media & Entertainment and new creators like Karan Anshuman, Mayank Sharma who marked their digital debuts on Amazon’s Prime Original Series.
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About Abundantia Entertainment
Founded in 2013 by Vikram Malhotra, Abundantia is India’s premier content company focused on developing and producing progressive, insight-based stories for a global audience across Film, TV and Digital platforms. Abundantia’s first title, ‘Baby’, met with spectacular success in 2015 as its next film, ‘Airlift’, (January 2016), was a massive hit at the box-office earning unprecedented critical and audience acclaim. Abundantia notched up another winner with last year’s ‘Toilet-Ek Prem Katha’. 2017 also saw the releases of two urban-focused, slice-of-life films in the form of ‘Noor’ and ‘Chef’ – the remake of Jon Favreau’s Hollywood indie by the same name. Abundantia has a strong slate of feature films for 2019 and beyond, top-lined by the biopic on Badminton ace and coach Pullela Gopichand, the Hindi remake of acclaimed Malayalam hit, ‘Angamaly Diaries’, as well as films by talented film-makers like Bharatbala, Nishikant Kamat and Aarif Sheikh.
In 2017, Abundantia made a strong foray in the buzzing digital content world with ‘Breathe’ debuting on Amazon Prime Video. The production of season two of the show is presently underway. Recently, Abundantia also announced its latest venture in this space with the Rajesh Mapuskar-helmed drama series based on the book ‘Men Who Killed Gandhi’. There is an active pipeline of digital content under development at Abundantia.