STUDDS INAUGURATES FIRST ‘EXCLUSIVE BRAND OUTLET’ IN DELHI; ENHANCES THE RETAIL FOOTPRINTS IN INDIA

New Delhi, February 4, 2021 : STUDDS ACCESSORIES LIMITED, the world’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), inaugurated all new state-of-the-art, Exclusive Brand Outlet (EBO) in Karol Bagh, Delhi. This increases the retail footprints of EBO by STUDDS in the country with an aim to further strengthen such touchpoints to around 20 across the country in FY’21.

Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd inaugurated the outlet at a grand ceremony in the city.

Located in main Faiz road, Karol Bagh, New Delhi the exclusive brand will feature products from the company’s two flagship brands – STUDDS & SMK HELMETS. Aimed at offering superior value products, customers can now access a wide range of premium helmets and two-wheeler accessories, including, side boxes, top boxes, biking gloves, helmet locks, rain suits, biking goggles etc.

Indigenously designed to offer unparalleled in-store experience this store acts as a one-stop-shop for the riding community and purchase from a wide range of new-age helmets with advanced head protection technology. The other exclusive brand outlets are already operational at Rohtak, Kochi, Bengaluru, Vijayawada, and Mumbai.

Talking about the outlets, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said,” Entering the capital has been on our cards for a very long time, and we are confident to offer a variety of innovative products in our portfolio with the exclusive new store in Delhi. The city itself is one of the main financial hubs, making it an aspirational point of location. With an objective to transform the riding experience, we are thrilled to strengthen our network with the first launch of 2021.  

With an aim to promote road safety amongst the riders in the county, STUDDS being the world’s largest two-wheeler helmet manufacturer is inclined with the Government’s rules and regulations. We also plan to add an advanced range of headgears and accessories in due course of time.” he further added.