India, July 2016: When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ranks first. SpiceJet leads in the Domestic Private Airlines followed by Jet Airways with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader. Emirates Brand Rep Score was 27% lower than Etihad. Blue Bytes in association with TRA Research (both part of the Comniscient Group), released ‘India’s Most Reputed Aviation Brands 2016’- the first in the Reputed series, and is set to launch a monthly report hereon on different sectors. The study evaluates brand’s Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.
