Sonakshi Sinha launches beauty brand PLANTAS

Sonakshi Sinha with Mr. Gautam Dhar, Director, Plantas

India’s first & the only EcoCert Cosmos V3.1 certified brand offering complete range of organic beauty products

India’s First Organic Personal Care brand Plantas recently launched in India. Known for its 100% vegan and clean beauty proposition, PLANTAS is committed to bringing in this world a truly pure and world class certified organic personal care brand. 

Bollywood Diva Sonakshi Sinha marked her presence during the launch of Plantas. 

Elated Mr. Gautam Dhar, Director, Plantas, said, “Examining the success stories of the home grown, cruelty free brands, I realized that the modern consumer was overwhelmed with choices & hence a greater need to differentiate, evolve yet stay relevant. There was a need to lead today’s consumers to make more responsible & sustainable choices, as they care about their own health and the world they live in. With extensive global experience & deep appreciation of natural resources helped us envision a brand that amalgamates science with innovation elevates the beauty ecosystem, defining a new realm of wellness, “PLANTAS”. 

He further added, “With more and more young and eco-conscious consumers across the country shifting their choices towards the unparalleled benefits of organic ingredients, we look forward to well-positioning ourselves to emerge as the pioneer in this clean beauty space. I want to utilize my experience, insights & vision to help PLANTAS change the landscape of the Indian beauty industry and redefine the concept of beauty and bliss.”

Plantas offers a varied range of products across basic categories: Face Care, Hair Care, Eye Care, Body and Multipurpose well-being. 

On the occasion, Actress Sonakshi Sinha expressed, “I am very excited to be a part of this cruelty free vegan beauty brand, that promises to deliver the best of all. It is wonderful to see how the team has come up with a concept of organic beauty that not only safeguard the ecosystem but also preserve the youth of the consumers. I am delighted to be introducing the brand to the Indian consumers. ” 

Plantas is certified by EcoCert, which is the world’s largest organic certification company based in France and the most recognised globally. Cosmos V3.1 is the world’s highest organic cosmetic certification level which only Plantas has in India.

Understanding that we live at a unique time where beauty, health and wellness are rapidly converging in a meaningful way, the brand would be focusing on where things come from, the chain of the ingredients. Ensure that greater attention is paid to each detail, ingredients, formulations & packaging.

About Plantas

Plantas is the brainchild of Mr. Gautam Dhar, Director Plantas – an innovative and envisioned thinker who believes in making a meaningful difference in the lives of millions globally by redefining the concept of eternal beauty and bliss and catering audience from all age groups with their product range free from parabens, artificial colors and fragrances, Chemical preservatives and mineral oil composition. PLANTAS INNOVATIONS (P) LTD as an organization and PLANTAS as a brand, aspire to be an entity which is Global Sustainability Standard compliant and committed to Corporate Social Responsibility norms.