SIGNPOST INDIA APPOINTS PROMANANDA ELANGBAM AS VICE PRESIDENT OF BUSINESS PERFORMANCE AND MARKETING

Mumbai, 17^th January, 2024: Signpost India Limited, a leading player in India’s digital media assets landscape, announced the appointment of Promananda Elangbam as Vice President of Business Performance and Marketing. Elangbam brings vast experience in the advertising and marketing industry, boasting a proven track record of driving revenue through his expertise in self-sustainable projects and customer experience optimization.

Elangbam holds a master’s degree in advertising and marketing communication and boasts a remarkable track record of effectively managing and optimizing large-scale projects and resources. His professional journey began at Orchard Leo Burnett, followed by Ogilvy and Mather. He played a pivotal role at Bangalore International Airport Limited for 15 years as a member of the startup team in Advertising & Marketing (non-aero business). During this time, he transformed advertising revenue, established sustainable contractual frameworks and implemented highly effective sales strategies.

“Elangbam is not just a talented marketer, he’s a visionary architect of self-sustaining projects – a critical differentiator in today’s competitive landscape,” said Shripad Ashtekar, Founder and Managing Director of Signpost India Limited. “His ability to generate auxiliary revenue and unlock hidden potential within resources will be an invaluable asset as we realize our ambitious plans. We are confident that his ongoing contributions will turbocharge our ongoing and forthcoming mega projects, propelling Signpost India to new heights.”

Elangbam expressed his excitement for joining Signpost India Limited, “I’m thrilled to be part of a company that is not only shaping the future of digital out-of-home but also redefining the way brands engage with audiences. I am eager to leverage my passion and experience to transform spaces into powerful storytelling canvases, and driving even greater success for Signpost India.”