Shop Purvi Doshi’s “Eco-friendly” line at Her Online Retail Store

Mumbai, May 2016: Indian Contemporary Designer Purvi Doshi’s latest clothing line which incorporates only organic material in her designs is purely eco-friendly and organic.

The collection boasts of a pallet of earthly colors, representing the natural hues of brown, khaki green, yellow and white.

Organic clothing is in vogue today because of its eco- friendly approach towards our society and has blended with our current trends in fashion and living completely.

Purvi’s new line comprises of exquisite Indo-western outfits – Long dresses, gorgeous sarees, petite short dresses, tunic tops, suits, kurtas and many more. Every outfit is unique and sets a trend. The embroidery and the hand-crafted patterns redefine modernity with a tint of authenticity.

Ahmedabad based Purvi Doshi mentions, “There is a positive reaction to organic clothing, and increasingly customers are willing to buy organic pieces as long as they are interesting in design and are functional. The ideology behind organic clothing is to revive the ancient art of India and also change the way people perceive fashion, and start seeing fashion in a more organic way.