shazé revamps its Colaba store in sync with its new “More Than” philosophy

The first-of-its-kind premium lifestyle brand in India, shazé is about bold expression and celebration of unique personality. The world-class offerings that includejewellery, perfume, scarves, watches, men’s accessories, home décor, office decor, silverware and religious idols, help to achieve this philosophy. Each creation is made with a keen eye on finesse, craftsmanship and uniqueness for an ultimate expression of the true self.

The brand has epitomized the movement against stereotyping and labelling through its exclusive campaigns. The intelligent designs of the shazé products incorporate the essence of uniqueness that stands against any conventionality. Evolving as a brand, shazé takes a step ahead in its progressive venture with the “More Than” philosophy. This refined ideology comes from the fact that people are more than what society thinks of them. There is always something to discover in a person, more than they choose to show. The brand, thus, encourages people with “More Than” campaign to explore their true self rather than revelling in traditionalism.

With a modified philosophy, the brand focus is more on the inner self and the strength to overcome societal typecasting. The owner and MD of shazé, Samrat Zaveri says, “Every individual has the potential to become greater than what is expected of him/her. As a brand, we wish to deliver products that will help our customers to reveal unique features of their personalities.”

With over a decade into the premium lifestyle space, shazé has carved out a niche for itself. As a brand, shazé has become the voice of enlightened minds till now. The “More Than” campaign is about discovering a strength that is greater than discontents; it is a voice that speaks not of rebelliousness, but the confidence to overcome.

Keeping in line with shazé’s new philosophy of ‘More than’, the flagship Colaba store’s façade is designed to bring alive this shift. Developed in association with GREY group India and Wicked Broz – a leading design studio who have collaborated with artists from across the world, the design is a unique way for promoting the brand’s image which breaks all established conventions and grabs attention.