Ranging from stylish t-shirts, jackets and sweatshirts to tank-tops, bra-tops and capris with timeless designs, the Reebok Classics collection lends its iconic style to the cast of the ABCD2 movie. Consumers can also spot the specially designed Reebok Classics uniform in the dance qualifier sequence of the movie.
Catering to consumers who find inspiration in fitness and explore trendy products that fit their mobile lifestyle, the new range also brings back the popular Classic Leather and Ventilator shoes. First released in 1983, the Reebok Classic Leather went on to become one of the most popular shoes of the 80’s. Crafted with beautiful tumbled leather, the Classic Leather series is a trendy yet functional option for one’s casual run. The ventilator which was originally launched in the 90’s as a state-of-the-art running shoe, makes an exciting comeback with bold colors, unique silhouettes and added breathability for some stylish running.
Interestingly, this is not the first time that the fitness brand has chosen to promote itself through dance and hip-hop. Reebok Classics also supported India’s hip-hop team for the ‘World Hip Hop Dance Championship’ in 2014 in Las Vegas. Reebok also reached out to over 50,000 students across 40 colleges.
Cementing its place in the history of fitness, Reebok Classics is the lifestyle brand rooted in fitness heritage. With the introduction of the Classics collection, Reebok was the first brand to fuse street and fitness by epitomizing the 80’s lifestyle fashion. Lighting the fire of the fitness craze, the brand launched the first women’s aerobics shoe in the 80’s and the iconic Pump shoe in the 90’s. Imbibing the same iconic silhouettes, the current Classics collection brings back the popular retro fitness products that are classic style icons. Continuing to be the edgy part of the brand, the collection offers products with 80’s fashion and fitness elements that are brand heritage.
Consumers can check out latest updates and follow the Reebok Classics campaign in association with ABCD 2 on Reebok’s social media platforms and in cinema. Starting at Rs.1099, the collection will be available at all Reebok Fit Hub stores. The entire collection is also available online on shop4reebok.com and Jabong.com, the key e-commerce partner for the Classics collection.
