Business
Rama Shankar Pandey, MD, HELLA India Lighting Ltd honored as India’s Greatest Brands and Leaders 2017 Award
India’s biggest Brand Award is considered as the ultimate global brand recognition accolade. Over 100 brands and leaders were felicitated at the event, which were reviewed by PricewaterhouseCoopers PL.. Following an intense research in the 16 categories, iconic, powerful and emerging brands and leaders were selected. Event attended by Mr Dharmendra Deol, the iconic film star of Indian cinema, Dr Norbert Révai-Bere, Consul-General of Hungary in India, Mr Ashish Kumar Chauhan, Chairman & MD, Bombay Stock Exchange, Dr Niranjan Hiranandani, Founder, Hiranandani Group, and many more.
Celebrating 70 years of India’s independence, the Summit brought together leaders of business & economists to deliberate on wide ranging issues like what’s best for India’s and world’s future. Mr Pandey also made his presence felt as a panelist in a discussion on the topic of demonetization and GST, and evaluating ways to enhance their impact.
HELLA India was acknowledged for its innovative strategy of ensuring brand visibility by promoting the cause of Road Safety across the country. By associating with like minded influencers rather than investing in plain vanilla advertising, HELLA has gone beyond just functional superiority and emerged as a brand synonymous with integrity, social responsibility and performance.
On receiving the award, Mr Rama Shankar Pandey, MD, Hella India Lighting said: “I am honored that both consumers and peers in the industry hold our brand in high esteem and recognize the excellence of its management. Over the years, HELLA has invested a lot of effort in bringing superior products into the market and changing the consumer experience, especially in automotive safety. I am grateful to my team and every one at HELLA for supporting our vision and strategies in taking the brand and business ahead. I am confident that this award will propel us to greater accomplishments.”
HELLA India Lighting Ltd is a subsidiary of the Germany based HELLA Group. With “Technology of Tomorrow for the Life of Today” as their brand claim, HELLA India adopted the goal of ensuring road safety on Indian roads. In this regard, for the special OE segment, HELLA India focuses on state of the art technology products manufactured at their Derabassi plant, near Chandigarh and safety awareness campaigns through its strong independent aftermarket network.