GETS INDIA’S BIGGEST YOUTUBE CREATORS, MUSIC ARTISTS AND ENTERTAINERS TOGETHER TO HELP RAISE FUNDS FOR PM CARES
Receives 17.9M views on one livestream!
Mumbai, May 08, 2020: In response to the current pandemic caused due to Covid-19, OML and YouTube came together to raise funds to support the distressed by hosting a live streaming show on YouTube called the One Nation. One Nation is an 11.5 hours long show, streaming OG content created during the lockdown within two days’ time, and it will continue to stream on YouTube platform for a month with the intention to entertain and encourage people to support each other during uncertain times like this.
The initiative successfully brought together over 120 creators for the longest live stream for the purpose of charity during these trying times.
#OneNationatHome was put together by YouTube and OML to not only entertain but to also make viewers aware of the current situation; requesting them to help those who are less privileged and are most suffering the impact of the pandemic. The day-long digital event brought together renowned YouTube creators, music artists, Bollywood celebrities and entertainers to help raise funds for PM CARES, a public charitable trust to provide relief during the current COVID-19 emergency. #OneNationAtHome #YouTube
The session included a bunch of fun activities like cooking lessons, exercises and fitness mantras, story-telling music, motivational comments, comic sketches and performances and lot more. All of these sessions were beautifully curated by OML to keep viewers glued and feel motivated throughout.
This initiative is supported by the following creators and artists: