NOTO Marks Its 4-Year Anniversary With The Launch of NOTO Bars

Ashni and Varun 

Mumbai, 11 May, 2023- Homegrown ice cream brand, NOTO commemorated its 4th birthday on May 7 with the launch of NOTO Bars that are available in two indulgent flavors— Chocolate Brownie and Roasted Hazelnut. The bars are low calorie and have no added sugar, making them the perfect guilt-free treat.

“What sets NOTO Bars apart is the rich chocolate coating that envelopes the ice cream, complete with pieces of real brownies and hazelnuts. Each bite is a delightful explosion of flavour and texture,” says Ashni Shah, co-founder of NOTO.

“NOTO Bars are the perfect addition to the brand’s existing range of healthy and delicious ice creams. The bars are sure to be a hit with consumers who crave a sweet indulgence that doesn’t compromise on taste or health,” says Varun Sheth, co-founder of NOTO.

The bars can be purchased from online delivery platforms such as Swiggy, Zomato, Instamart, Zepto, and Thrive.

Recently, NOTO raised 2 million USD in a pre-series A funding round led by investors White Whale and Rainmatter. Besides this, the company had earlier secured ₹4 crore in a funding round led by Titan Capital, Rockstud Capital, Bollywood actor and producer John Abraham, WEH Ventures, and other angel investors.

The brand has successfully carved a niche for itself in the ice cream market with its range of healthy treats. Taking on competitors such as Amul, Vadilal, Kwality Walls, Havmor, and Baskin Robbins, NOTO has managed to garner a loyal customer base within a short span of time. With the recent funding, the company is now looking forward to making its way into tier-1 and tier-2 cities, and will dedicate their efforts towards product development and building a strong core team.

NOTO had recently launched gelato ice creams that are available in four heavenly Indian flavors: Aam Ras, Rose Pista, Kesar Pista, and Anjeer. This range beautifully depicts the fusion of Italy’s dessert specialty with India’s rich, bold, and refined dessert flavors. Also, these ice creams are denser, richer, creamier, and contain half the fat and sugar.

Founded in 2019 by husband-wife duo Ashni Shah and Varun Sheth, NOTO has been unstoppable, and its customer base continues to grow by the day. The main idea behind NOTO was to disrupt the notion that healthy foods are tasteless and boring. And the brand continues to prove that consuming healthy doesn’t mean compromising on taste and flavor. As of today, NOTO is present in more than 5 cities, which include Mumbai, Bangalore, Delhi, Pune, Chennai, Hyderabad, Mangalore, etc.