Business
NISSAN AND 92.7 BIG FM JOIN HANDS FOR THE BIGGEST MEDIA INNOVATION
The first of its kind campaign highlights Sunny’s major USPs of extra space and added comfort, with 92.7 BIG FM’s announcement to change its stationality to an innovative sound of – ‘92.7 BIIIIIIIIIIIIIIG FM’ on April 2nd 2015, deemed as ‘BIIIIIG Day’.
Leading Bollywood actress Sonakshi Sinha graced the glittering press conference and complemented Sunny’s space, comfort and exciting features. The beautiful actress also elaborated on this unique partnership between Nissan and 92.7 BIG FM wherein listeners will get to enjoy extra content, extra music, extra contests, extra prizes, extra entertainment and much more on April 2nd.
Nissan will contribute to the BIIIIIG Day by not indulging in any advertising on 92.7 BIG FM to enable extra entertainment airtime for listeners.
Commenting on the activity Actor Sonakshi Sinha stated, “This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be a part of this association. It’s amazing how the two brands have stretched out to offer extra to their consumers. I believe that innovation plays a significant part in building a great brand and its lineage, and today we all have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7 BIG FM on 2nd April to enjoy music to the fullest”.
Adding a light moment to the event in his trademark style was man-with-a-funny-bone Cyrus Broacha, who will also be hosting a special comedy show conceptualized by 92.7 BIG FM for this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go on-air on 92.7 BIG FM on April 2nd from 7pm to 8pm.
Commenting on this Cyrus Broacha stated, “I am delighted to partner with 92.7 BIG FM and Nissan. I look forward to India tuning in to 92.7 BIG FM on 2nd April to listen to my show. I promise you that it’s going to be BIIIIIIIIIIIIG Fun”.
Shedding some light on this collaboration, Arun Malhotra, Managing Director – NMIPL said,”The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan’s quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.”
Ashwin Padmanabhan, National Business Head – 92.7 BIG FM added, “The association with Nissan is a perfect fit for us as we too thrive to give our listeners something extra in terms of innovation, content or entertainment each day. We are glad to have Nissan on-board with us for this activity and are certain that our listeners will enjoy the day with everything extra that we have to offer them.”
The innovative campaign will go on air on 2nd April and will be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar reaching out to over 2.5 crore listeners across the country.