After extensive R&D into what the Indian consumer prefers, the brand is launching the FORT series of sound bars that are designed and made in India.
Mumbai, 8th April 2022: Mivi, the leading homegrown electronics brand is now set to disrupt the home audio segment with the launch of the India’s first made in India sound bars Fort S60 and Fort S100. A group of Mivi engineers and audiophiles spent several months understanding the Indian consumer’s unique taste and preference in music and then curated the FORT series to cater to these requirements. Keeping in mind the space limitation in our homes and our love for bass, both the sound bars come with in-built subwoofers that produces a deep and powerful bass while being compact.
The product is manufactured at Mivi’s Hyderabad manufacturing plant. Consumers can purchase the pioneering Mivi Fort S60 and S100, exclusively from Flipkart, and the Mivi website at INR 3,499 and INR 4,999 respectively.
The sound bars come with a 2.2 channel that offers an immersive surround-sound experience. Whether you are watching a movie, listening to music, or playing games, the 2.2 Channel system produces balanced sound with powerful bass to enhance your home entertainment experience. The slim and sleek wall-mounted sound bars are designed to complement the room’s aesthetic.
Furthermore, the sound bars offer an easy plug and play option with multiple different input modes, including Bluetooth, AUX, Coaxial, and USB, making them a complete package for users who wish to enjoy a cinematic experience in the comfort of their own homes. The Mivi Fort S60 and S100 also come with a remote control that allows you to control their functions and volume setting. In addition, the Mivi Fort S60 and S100 are equipped with three sound modes: Music, Movies, and News, allowing users to select their preferred sound settings according to what they are watching.
Speaking on the latest development, Midhula Devabhaktuni, Co-founder and CMO, Mivi said, “When it comes to consumer technology, the Indian market sees skyrocketing demand. But unfortunately, Indian consumer’s needs are not considered. We are sold re-branded products that are curated for the west and manufactured in China. We are proud to launch the FORT series of sound bars that are not just Made in India but are also Made for India. We’ve spent months curating and manufacturing these products to perfection and believe they will revolutionise the home audio segment. “
Mivi, which currently has a 700+ strong team working out of Hyderabad, intends to tap into India’s current talent pool, create more job possibilities, encourage more Indian brands to produce locally, and lessen their reliance on imports. Furthermore, the brand aims to redefine the Indian electronics market and establish itself as the “go-to” brand for consumers looking for the latest technology while maintaining style and affordability.
