Mitashi forays into the air conditioner market



The arrival of summers, paves the way for Mitashi’s entry into the Air Conditioner segment.  Mitashi, expands its product portfolio, by adding the newest Air Conditioners, which is developed after several years of R&D and a known-fact of this ever-growing demand of the AC market.
Mitashi, a leading brand is synonymous in the Electronics Segment for its High-Quality LED TVs, DVD Players, Speaker Systems, Tablets & Mobiles, among others. Mitashi’s Consumer electronics division has a strong foothold across the country with over 6600 trade & distribution partners, national presence in over 800 Large Format Stores & across all leading e-commerce portals. In addition, Mitashi, further continues to work towards its expansion plan with the same zeal and enthusiasm and look forward to get popularized in the AC market too.


What makes India a particularly interesting marketplace are numerous factors, viz. the steadily increasing disposable income; a mammoth, ambitious middle-class; a relatively low penetration of Air Conditioners even today; climate ranging from tropical to temperate; technological innovations that have led to greater energy efficiency and lower costs and an extremely competitive market where only the best will survive. With the Government of India expecting the investment in the consumer electronics segment to double in the next 2 years, it’s good news for everyone.


Mitashi’s Tagline that says “Stay Fresh” for its Air Conditioners will come in varying range of tonnage, i.e. 1.0, 1.5 and 2.0, thus meeting various consumer needs. It’s  Air Conditioners come with turbo cooling functions, super silent operations so that you’re never disturbed, wide and long airflow to cool rooms of all sizes, low power consumption to keep the bills down, 100% copper pipes to curb loss of electricity, LED remote controls for easy control and sleeper time to regulate usage hours. The AC comes with a 3-year product warranty and a 5-year warranty on the compressor is a rarity in the sector. The compressor runs on the R410 gas, which is usually used by higher end ACs. The R410 gas, in turn, is not only eco-friendly but also reduces wear and tear, cools faster and is the most efficient gas in the industry today. The AC’s four-way swing allows air to circulate in every corner of the room; the air purification system makes the air anti-bacterial, anti-virus and anti-allergen; the dehumidifier ensures that the air you breathe is clean and the environment-friendly refrigerant makes sure that while you sit in the comfort of your room, the environment remains unharmed.


Mr. Rakesh Dugar, Chairman & Managing Director – Mitashi, is very upbeat about the company’s entry into the enthusing market. He said, “At Mitashi, innovation and affordability has been the centerpiece of all that we do. With our success in the consumer electronics industry, we are optimistic about our entry into the Air Conditioner segment. Over the years, we have built a robust distributor network, a great retail grid and a loyal consumer base that trusts the brand. Leveraging on our strengths, we wish to reach out to the Indian market, giving them the option of affordable technology that they can trust. In a way, we are completing a circle that we began all those years ago that began with a vision to be the best Indian brand in the consumer durables market. We are sure that Mitashi Air Conditioners will not only make its presence felt in the market but also leave an indelible mark in the hearts of all our users.”


Mitashi’s strong distribution network is backed by a very strong after-sales-service support team. The brand has always been a step ahead of its competitors in price point and their ACs too, are great value for money. Mitashi AC’s does cover all ground and will make for an easy choice for the smart consumer.


If you’re preparing for the scorching summers, don’t forget to look up at  Mitashi’s introductory range. As summer approaches, there isn’t a cooler way to keep the heat away!


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