India’s leading premium homegrown consumer electronics value brand – Mitashi has associated with one of the most eagerly anticipated films of the year, Piku – Motion Se Hi Emotion. A family comedy-drama, Piku is directed by Shoojit Sircar and features Amitabh Bachchan, Deepika Padukone and Irrfan Khan in lead roles.Mitashi LED TVs will feature in the form of in-film product placement as part of the brand integration across multiple scenes and for the same an extensive co-branded on-air and on-ground promotional campaign will be carried out around the release of the film.
