Business
Malaika Arora launches Irasva Fine Jewellery Second Mumbai Store
Irasva Fine Jewellery, Radiates Elegance, Shining Bright
Mumbai 31st Oct 2023: Irasva Fine Jewellery, a name synonymous with timeless elegance and exquisite craftsmanship, is set to illuminate Mumbai once again as it unveils its second store in the heart of the city. The grand opening promises to be a captivating affair, with the radiant presence of the ever-graceful Bollywood diva, Malaika Arora. Irasva Fine Jewellery has a storied history of showcasing the beauty of fine craftsmanship and the artistry of jewellery collection.
Located at Borivali, as you step into this elegant space, you are welcomed by a blend of modern aesthetics and timeless charm, creating an atmosphere that is as beautiful as the jewelry it houses. The jewelry addicts of Mumbai have reason to celebrate as Irasva unveils its second store in the city, offering a dazzling array of diamonds, colored gemstones & uncut Polki diamonds. Irasva’s commitment to creating masterpieces of elegance is beautifully showcased in this exquisite new store. With the launch of their second Mumbai store, the brand aims to bring this legacy of elegance and craftsmanship closer to the hearts of the people of Mumbai.
The event was an evening of opulence and style, with Malaika Arora’s Blue sapphire choker with diamond floweret with blue sapphire encrusted ring stealing the show. Irasva Fine Jewellery’s commitment to creating timeless, sophisticated pieces was showcased in every facet of the evening. It underlines the synergy between her fashion choice and the brand’s image, creating a harmonious and captivating atmosphere at the extravagant event.
Ketan Patel, CEO at Irasva Fine Jewellery, emphasized, “The success of our fourth store opening, marking the second one in Mumbai, stands as a testament to the profound trust and steadfast support our cherished customers have bestowed upon us. At Irasva, we hold a steadfast belief in crafting jewelry that honors life’s extraordinary moments with timeless grace. The inauguration of our new Mumbai store is a genuine celebration of our commitment to enhancing the shopping experience for our patrons. It is our way of offering a broader selection of meticulously crafted jewellery pieces in an opulent and immersive environment. With the radiant presence of Malaika Arora gracing the event, we are inspired to continue shining across Mumbai, Ahmedabad, Hyderabad and expanding our footprint across India, always dedicated to providing our customers with the finest in luxury jewellery.”
Malaika Arora shared her excitement, saying, “I am thrilled to be part of this remarkable event celebrating Irasva Fine Jewellery’s new store. The opening of Irasva’s second store in Mumbai marks a significant milestone in the world of luxury jewelry. It’s not just about acquiring jewelry; it’s about cherishing the artistry and celebrating the essence of elegance that Irasva represents. I’m excited to see how Irasva continues to redefine the standards of luxury in the world of jewellery.”
Available – Irasva Fine Jewellery Factory Lane, 92, off Lokmanya Tilak Road, Borivali West, Mumbai, Maharashtra 400092
For a glimpse of the grand opening and to explore Irasva’s exquisite jewellery collections, follow them on Instagram: https://www.instagram.com/irasvafinejewellery/
About Irasva:
When the purest of emotions, ʻIRAʼ or love, formed an eternal bond with ʻSVAʼ the essence of self; an inseparable harmony of self love called ʻIRASVAʼ was born. Founded in 2019, Irasva has been an evolving expression of the various facets of a woman. Celebrating today’s free-spirited, confident and independent woman. Irasva is about the power of jewellery and the intimate relationship women share with it. With stores in Mumbai, Ahmedabad and Hyderabad, Irasva is Renaissance Global Limited’s first Indian venture.
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