LEARN. MOVE. UNITE TO DANCE WITH MADHURI 2.0

A media and content company focusing on creating and disseminating superior content across all platforms and genres today announced the launch of ‘Dance with Madhuri’ TM (DWM) – Version 2.0. It is the world’s first celebrity backed online, gamified dance initiative that allows you to learn in a fun and social manner. It also encourages users to stay fit and unite with the world anywhere, anytime and on any platform.  Madhuri Dixit joined by her husband Dr. Shriram Nene, Saroj Khan, Terence Lewis and Leena Mogre, introduced the Learn Move Unite philosophy adopted by the upgraded version of DWM. ‘Dance with Madhuri’ is an e-learning platform that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skills.  The access to website is free for the users and thereby giving everyone a chance to learn, move and unite.

‘Dance with Madhuri’ was built and nurtured as a lifelong dream of Madhuri Dixit – Nene, to teach the world to dance and synchronize everyone’s step while bringing together people from around the world.  It was the vision and support of her husband Dr. Shriram Nene whose technical expertise helped make this dream a reality. Today this dream has garnered over 2 lakh followers from more than 200 countries. Encouraged by the love and support of her fans and lovers of dance across the world, DMW has now collaborated with the best dancing talent in India, the best technology providers in Robosoft, and the best production houses like BBC and 120MC to take the portal to the next level.

Talking about the launch of ‘Dance with Madhuri’ – Version 2.0, Madhuri Dixit-Nene said, ”It has been very humbling to see how fans and dance enthusiasts have accepted our online dance offering. I am amazed by the talent we are discovering and nurturing on the platform. It is clear that everyone has a spark of genius. The key is giving everyone access.  It’s been an exciting journey and I am glad that I am being able to share the joy of dancing with lakhs of dance enthusiasts across the world. With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more.  People can learn dance and stay fit by accessing the DWM any time anywhere on any platform.”

People, irrespective of gender, age, location, background can learn to dance from the dance diva, herself, as well as a host of renowned gurus and choreographers in all genres.  There are lesson that have been crafted with great attention to detail by gurus like Pt. Birju Maharaj, Saroj ji, Terrence Lewis, Remo D’Souza and a host of renowned choreographers from all the popular dance shows. There are now over 93 classes, 50+ hours of content and 1800 lessons.

Dr. Shriram Nene, with a very experienced in-house team and Robosoft, a world class Indian software company, have designed the e-learning platform, fitness portal and social network called ‘Dance with Madhuri’.  He stated that, “the beauty of the dance initiative is that you can learn dancing at your own convenience in your own comfort zone without having to physically go to a studio. Instead of replacing physical academies, it actually allows dance institutes to scale and reach out to their users and build passion.  It’s an exciting time for media and content as the world is getting smaller. The wonders of modern technology are offering numerous options to connect with audiences. Through this online dance academy we are able to reach a large number of people and create a global village for culture.” 

Besides learning, the Move section in the app encourages users to dance to stay fit. Exercises range from simple stretching to the intense Tabata – from Beginner to Advanced level.  You can burn 400 calories in 15 minutes and have great fun in the process. The Unite section is a community bound by passion for dance, it allows the users to exhibit their talents by uploading their videos, progress and much more. Users can not only discuss but also interact with each other and find jobs, registered institutes and events in their area.