Sports
Kingfisher gets fans to Bowl Out their favorite cricketers
The players displayed their fine technique off the pitch and were seen having a delightful time interacting with enthusiastic fans from the city. Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. This year’s edition of ‘Kingfisher Premium Bowl Out‘ witnessed a large turnout especially from the city’s tech crowd, as the event moved away from the busy city center, giving young corporates a chance to meet their favorite cricketers.
Participants were selected through on-ground contest at World Trade Center Cuffe parade & on digital. Contestants were provided 3 chances to get the cricketers bowled out and cash prizes ranging from Rs. 10,000 to Rs. 50,000 were awarded depending on which delivery they got the cricketer out. BS Kalekar won Rs. 50,000 out and SG Bade won Rs. 10,000 for their excellent bowling.
A thrilled cricket fan exclaimed, “Getting to see my cricketing idols and bowling to them was an experience I could have never imagined. I missed out on the opportunity last year as I was a spectator; it was worth the wait this year as I gave it my best to participate. Kingfisher Bowl Out has been the most memorable event for me.” The cricketers were seen enjoying their time as they battled the deliveries bowled at them by their fans.
Rajasthan Royals ace bowler Tim Southee, said, “Kingfisher Premium Bowl Out is a great platform to meet our fans face to face. Amidst all the serious cricket being played, it was indeed a delightful opportunity to meet and spend some quality time with our supporters”.
Commenting on the occasion, Mr. Gurpreet Singh, Assistant Vice President – Marketing, United Breweries Limited said, “Kingfisher Premium has been the Good Times partner to a majority of the teams from the inception of this highly entertaining Premier T20 club Cricket tournament. We have highlighted this association with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’ which captures the essence of what the brand stands for. The concept of Kingfisher Bowl Out was created to provide our consumers with a highly engaging experience which allows them to rub shoulders with iconic players from these teams. We are delighted to extend the Kingfisher Bowl Out series across cities and hope to give fans an experience which is unique, exciting and fun”.
Kingfisher Bowl Out in past has received overwhelming support from cricket and beer fans from across the nation. The cricket frenzy has just begun and fans will work on their bowling, before the Bowl Out comes to their doorstep!
Kingfisher’s Association with Sports:
Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Over the years, the event has expanded exponentially and attracted the crème-de- la-crème of Bangalore with footfalls crossing 20,000 last year!
In 1996, Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the King of Good Times. The association with cricket deepened with iconic cricketers such as Sourav Ganguly, Ajay Jadeja, Andrew Flintoff and Michael Vaughan bringing further star value to the brand as the official ambassadors. Kingfisher is also the official Good Times Partner of seven out of the eight IPL teams.
1996 also saw Kingfisher’s first foray into the world of speed racing as a sponsor of the Benetton Formula 1 team. The brand has also endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also provided its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
Kingfisher co-owns the Kingfisher East Bengal Football Club, the 2003 Asian Champions and three-time winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier football league of Goa’s top eight clubs. In addition, Kingfisher sponsors the Goa state football team and organizes the Goa Beach Football Tournament annually.
Kingfisher is the sponsor of another I-League team, Lajong FC and hosts the ‘Kingfisher Corporate 5s’, an annual five a side football event at a national level. It also sponsors all key events under the auspices of Indian Rugby & Football Union of India.
Kingfisher is the Official Refresher to India’s top-notch running events including the Mumbai Marathon, the Delhi Half Marathon and the Bangalore World 10k.