The association is aimed at deepening Pond’s Skin Institute connect amongst consumers across North India
Kiara to bolster Pond’s Skin Institute’s Building on its 177-year legacy of skincare innovations
National, June 3rd, 2024: Pond’s Skin Institute, the pioneering global beauty brand with a history spanning more than 177 years today made a blockbuster announcement with the introduction of an iconic celebrity face, Kiara Advani as its latest brand ambassador. With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country, reclaiming its frontrunner position in the beauty and well-being industry.
Pond’s Skin Institute is known for innovating and originating countless skincare breakthroughs and patents over the years. On the other hand, Kiara has both won hearts of the nation for being beauty and style icon that has inspired many over the years with elegance while establishing herself as one of the most critically acclaimed actresses in Indian cinema. This partnership is poised to elevate the brand’s messaging through superior science, captivating storytelling and fostering a meaningful connection with consumers while continuing to innovate and inspire in the realm of skincare.
Sharing her excitement on this announcement as Pond’s Skin Institute’s new ambassador, Indian actress Kiara Advani said, “I’m delighted to be back with Pond’s Skin Institute, a heritage beauty brand renowned for its dedication to quality. As their ambassador in this new chapter, I look forward to our continued commitment to skincare excellence.”
Elaborating on the association, Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “We are delighted to welcome Kiara to the Pond’s family, as we usher in a new era of Pond’s Skin Institute. Being a remarkable celebrity, she’s also renowned for her iconic beauty and style across the country. This strategic partnership underscores our dedication to merging innovation with aspirational beauty, ensuring Pond’s Skin Institute’s leadership in skincare.”
Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon. Pond’s is available across modern and traditional retail outlets as well as all e-commerce/quick-commerce platforms online.
