Isabelle Kaif becomes Lakme’s newest face

Mumbai, 28 December; Lakmé, India’s premiere beauty brand, has not only introduced some of the biggest trends in the country, but has also been the platform to present and showcase new talent to the world.

 While Lakmé Fashion Week has been a stage for new models and designers, Lakmé has introduced some of the industry’s leading faces including the gorgeous Katrina Kaif. Now, the brand is proud to present her sister, the beautiful Isabelle Kaif as Lakmé’s newest face. Isabelle will be joining the ranks of Kareena Kapoor and Shraddha Kapoor, as she begins her journey to represent the country’s most iconic beauty brand.

 Isabelle has always had a fondness for the arts. Coming from an extensive background in theatre, she co-founded a production company, with plays premiering at various off-Broadway theatres. She also worked on her acting and directing skills, focusing on independent Cinema. She made her debut with the 2014 film Dr. Cabbie, alongside The Big Bang Theory’s Kunal Nayyar.

 Purnima Lamba, Head of Innovations Lakmé said, “Lakmé has always been synonymous with Indian beauty and over the years some of the most iconic faces have been associated with us. We are proud to introduce Isabelle, following in her sister Katrina’s footsteps as a Lakmé discovery.  We look forward to a long association and some great campaigns with her”

 Isabelle Kaif, Lakmé’s newest face said, “Lakmé is India’s favourite brand. It’s incredible to get an opportunity to represent a brand that has worked with the best makeup experts and introduced some of the biggest beauty trends and products. I am extremely excited to be starting my journey with this iconic brand.”

 Here’s to an exciting 2018 with Isabelle!