Infor Recognized as Leader by Nucleus Research in Customer Relationship Management Value Matrix Infor Customer Experience Suite Acknowledged for Usability, Ease of Integration and Industry-Specific Capabilities
MUMBAI, India – December 12, 2016 – Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that the Infor Customer Experience Suite has been recognized in Nucleus Research’s latest Technology Value Matrix for Customer Relationship Management. Nucleus Research placed vendors in the Leader category by looking at advances in usability and functionality in three core pillars of CRM: sales, marketing and customer service. Leaders in the Matrix are not only delivering mobile and analytics capabilities, but advancing usability and access in both areas to help with greater productivity.
The Infor Customer Experience Suite is designed to help deliver alignment and operational efficiencies across departments and more optimal strategy execution and consistent customer experiences that will help increase customer and brand loyalty. The Infor Customer Experience Suite includes Infor CRM, Infor Configure Price Quote (CPQ), Infor Marketing Resource Management (MRM), Infor Omni-Channel Marketing, Infor Interaction Advisor, Infor Contract Lifecycle Management (CLM), and Infor Rhythm for Commerce. With Infor, companies have the ability to accelerate customer engagement, drive profitability and deliver an enriched customer experience.
“In terms of functionality, Infor CRM has taken an industry-specific approach with its industry suites, requiring minimal customization for the verticals it services. Infor CRM also focuses on ease of integration with back office systems with its Intelligent Open Network middleware, Infor ION, for platforms in the cloud, on premise, and hybrids,” said Rebecca Wettemann, vice president, Nucleus Research. “Infor CX Suite delivers robust marketing functionality, with its Omni-Channel Campaign Management tool enabling marketers to orchestrate customer journeys across a wide variety of channels, and the Enterprise Marketing Suite supporting planning and budgeting of campaigns and tactics.”1
The report from Nucleus Research also recognizes Infor advancements in usability, as Infor CRM is synced with email so that users can access CRM without leaving their inboxes. It also notes that the user interface in Infor CRM version 8.3 is clean and intuitive, and can be customized to the individual user with its open APIs (application programming interfaces).
“Infor understands the importance of creating a consistent customer experience across all channels, that is industry-specific, in order to help drive engagement, increase satisfaction, and improve profitability,” said Jason Rushforth, GM and Vice President, Infor Customer Experience. “We have been consistently listed as a Leader by Nucleus Research, proving to our customers that we are focused on creating cloud-based applications that are designed to impact daily activities to better plan, execute, and monitor marketing campaigns.”