Hindustan Unilever launches ‘CITRA’, a skincare brand that reveals nature’s best kept secrets

Hindustan Unilever introduced their skincare brand ‘Citra’ in India through a spectacular launch event graced by its brand ambassador Pooja Hegde in Mumbai today.  Crafted with some of nature’s most potent skincare ingredients, Citra has journeyed across the world over the last 33 years. The range consisting of a face cream and a facewash was unveiled through an immersive and engaging zone called the ‘Citra World’ that narrated the ingredient story, at Taj Lands’ End.

Over the last three decades, Citra has brought nature’s best kept secrets from the corners of the world and has carefully created products using unique ingredients like the Korean Pink Pearl and the Japanese Green Tea.

Pearls have been known for their concentrated source of Calcium and they also contain many other minerals. These are known to promote collagen production and the regeneration of new cells, making the skin smooth, fine, elastic and naturally beautiful. They help activate natural antioxidant enzymes and reduces marks, dark spots on the skin. Its natural vitamin and mineral complexes gives the skin a smooth texture resulting in glowing skin.

Green tea’s most potent healing powers come from its anti-oxidants known as catechins that are known to fight sun damage. The catechins helps reactivate dying skin cells and reduce blemishes and dark spots. It’s antibacterial properties help reduce inflammations and fight pimple causing germs. It helps oily and dry skin in maintaining a healthy skin balance by preventing pimples and future breakouts.

Pooja Hegde, Brand Ambassador, Citra, says, “It gives me immense pleasure to be associated with Citra in India as I have always believed in the potential of natural ingredients when it comes to skincare. From the current range of Citra products, I love the Citra Japanese Green Tea facewash, that not only helps remove impurities but also ensures I have clean and pimple-free skin. The Citra Korean Pink Pearl face cream too is a favorite already, as it is very light on the skin and gives me a healthy glow.”

Prabha Narasimhan, Vice-President, Skincare & Colours– Hindustan Unilever said, “We are excited to introduce Citra to the Indian consumer. Citra is a brand that comes with a great heritage of over 30 years and has made its mark in natural skincare across many Asian countries already.”