HERO MOTOCORP CELEBRATES ITS 10TH ANNIVERSARY WITH RETAIL SALES OF MORE THAN ONE LAKH UNITS OF MOTORCYCLES & SCOOTERS ON A SINGLE DAY ON AUGUST 9TH

DOUBLES THE DAILY AVERAGE OF SCOOTER SALES

CLOCKS ROBUST SALES ACROSS SEGMENTS, INCLUDING GLAMOUR XTEC, SPLENDOR MATTE GOLD & XTREME 160R

Hero MotoCorp – the world’s largest manufacturer of motorcycles and scooters – sold a record more than one lakh units of motorcycles and scooters in retail sales in a single day on August 9^th, coinciding with the 10^th anniversary of the Company.

This retail sale – that included the sales in the domestic market of India and global markets around the world – is a record number of actual sales to customers in a non-festive period.

Naveen Chauhan, Head of Sales & After-Sales, Hero MotoCorp said, “This kind of retail sales on a single day in a non-festive period is unprecedented. The completion of 10 years of our journey on August 9^th is a significant milestone at Hero MotoCorp. Our customers have reiterated their faith and trust on us by celebrating the ‘Hero Day’ of August 9^th, purchasing our range of products in massive numbers, enabling us to set this record of retail sales on a single day.”

The record number was achieved due to the retail demand for Hero MotoCorp range of products across segments – entry, deluxe and premium, including scooters – and in markets across geographies.

Hero MotoCorp doubled its daily average sales of scooters on the Hero Day of August 9^th with immense demand for the range of scooters – including the newly launched Maestro Edge 125, Destini & Pleasure 110.

In addition to the existing range, the recently launched Glamour XTEC, the new Splendor in Matte Shield Gold color, and the Xtreme 160R also contributed in robust numbers to the overall volume of more than one lakh retail sales on August 9^th.

After the separation from its erstwhile joint venture partner, Hero MotoCorp unveiled its new brand identity at the iconic O2 Arena in London on August 9^th 2011. The August 9^th this year, therefore, marked the 10^th anniversary of the Company.