Business
Fujifilm announces the launch of the Instax series in India Finalists of Femina Miss India 2015 unveiled the instant cameras – Mini 8, Mini 25, Mini 50S & Mini 90
Inspired by its success all over the world, Instax series is a range of instant cameras presenting various features suitable for different age groups and usage patterns. Inspired by the success of all over the world; Fujifilm India plans to showcase five major products from the series in the country on 8th of May 2015. The four products which will be launched in India are the Mini 8, Mini 25, Mini 50S and Mini 90.
Commenting on the occasion, Mr. YasunobuNishiyama said, “We are excited to launch the Instax series which has been well accepted in countries outside India. This range has been designed keeping in mind predominantly young age group and their requirements. Indian young population is experimental/ wants to seek new experiences and maintain their family values. Each camera has its own unique features, distinguishing one from the other and comes with 1 year warranty. Considering the growth of the market and the steady progress of the Indian economy, we have an extremely positive outlook for this series and expect it to be welcomed by customers of diverse needs in the country.” The price range of the camera varies from Rs 6441 – Rs 13000
The instax series has products suitable for kids and teenagers as well as adults and professionals in diverse fields. It gives an emotional connect of the Target Group in the Digital Age by expressing their emotions on the frame of the picture.
The instax Mini 8 is a camera that brings instant fun and excitement to everyday life. It has a cute and compact body design and is available in seven different, cheerful colours. It comes with a simple operational system for instant pictures and Brightness adjustment dial that enables taking photos in different modes easily. It is suitable for kids and ladies who can accessorize the camera color with their attire
The instax Mini 25 comes in Stylish and compact design. It is can be used anytime, anywhere by Target group who love to click themselves as it comes with a self-snap mirror for taking self-shots. It takes selfie print instantly which today’s youth uses to express them
The instax Mini 50S is for used to capture the Glamour of the moment which is used in sophisticated parties by Socialites/ Elite class/ People who party. It comes with a self-timer mode. It captures the mood in beautiful photo prints instantly
The instax Mini 90 is designed with a classic/retro look. It offers advanced features such as bulb and double exposures which are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively. The instax Mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an ideal camera for every photographer, developed under the concept of “NEO CLASSIC.”