Folk FlairE BY SHRUTI SANCHETI

Folklore is oral history that is preserved by the people of the culture, consisting of traditions belonging to a specific culture. It defines a culture and celebrates its core identity.

Such intriguing European Folklore has inspired us to translate their fantastical visions into this mystical collection of ethereal Romance of this fictitious genre of this cultural legacy.

Our proposed Spring/summer collection 2017 is deeply influenced by the traditional vibes of continental splendour and resplendence but with a sense of current style, prevailing methods and au-courant technology, transforming old world look into contemporary, to wear pieces.

The collection has a quintessential free spirited bohemian vibe with dash of organic vintage mood. Each look is a poetic balance of feminine grace with contemporary styling.

Our Signature blend of hand woven textiles like fluid khadi silk, free flowing woven cotton, trendy light weight hand woven eco-friendly denim and chambray, finely woven diaphanous mulberry silk and sheer chanderi comprise the base fabric of the collection however to impart an international look to our Indian handlooms, miscellaneous au-courant fabrics like suede, mesh, etc. have been used in discrepant and minuscule manner to bestow an encompassing and global look to our indigenous handlooms as we feel now these fabrics should have an universal audience.

A dainty and refined colour palette consisting of soft hues of marshmallow, wheat, apricot, ecru, sand, caramel, dusty orange, rose, ocean blue, muted indigo, chrome, chartreuse, bamboo, canary yellow, olive, pomegranate and poppy red have been use in a tasteful but trendy manner.

Easy separates in form of free flowing ankle length maxi’s, midi dresses, pleated skirts, off shoulder blouses and dresses, wide legged pants, jogger pants, asymmetrical reversible jackets, bomber jackets, boxy jackets have been incorporated to impart a stylish look.

Exquisite handwork in form of delicate petit point embroidery, complicated appliqués, intricate cut work, subtle hand embroidery, ethnic bead-work along with striking use of rivets and eyelets have given a definition to the collection.

The inspiration and spirit of the collection is old world, vintage, timeless and has understated opulence and restrained elegance but is very contemporary and trendy in its appearance. The collection is totally global and cosmopolitan but has retained its Indian soul.