~ Through a strategic partnership, CarDekho will extend their tech-enabled auto-discovery and comparison options for Flipkart’s ~400m users
Bengaluru – July 13, 2022: Flipkart, India’s homegrown e-commerce marketplace, and Girnarsoft, the parent company of India’s leading auto search and discovery portals – CarDekho and BikeDekho, today announced a strategic partnership wherein innovative tools, selections and automobile content such as detailed specs, prices, comparisons and more would be made available on the Flipkart app and mobile website through the microsite developed for this purpose.
Flipkart is strengthening its focus on the auto category, which currently covers accessories, select auto services, automobile spare parts and insurance options. This collaboration with Girnarsoft will allow its users across the country to make informed auto decisions aided by search, research, and comparisons. The interface for Flipkart’s automobile section has been designed to ensure easy navigation, discovery and seamlessness in journey completions.
Speaking on the collaboration, Sankalp Mehrotra, Vice President – Monetisation, Flipkart, said, “Our association with Girnarsoft is aligned with our customer-centric approach to bring them the best choices, through technology-first measures. With over 400 million users on Flipkart, we are able to draw a deep understanding of their journeys. Our association with Girnarsoft will provide our customers with greater choices and selection in the auto category, as they go through their Car and 2-wheeler explorations. Users will be able to discover and learn more about the vehicle of their choice. This handshake is another step in democratizing access for customers.”
Mayank Jain, CEO – New Auto Business, Girnarsoft, said, “This partnership with Flipkart allows us to offer our proprietary auto search and discovery services to a new and larger set of audiences in the country. Flipkart’s reach and our strength in auto-tech solutions together will enable seamless vehicle discovery, research and buying experience for these users. This partnership takes us closer to CarDekho’s vision of disrupting the personal mobility space in India.”
With the growing adoption of e-commerce, this alliance will play a pivotal role in facilitating OEMs and dealerships of all sizes to grow their business, while solving for the growing needs of millions of customers across India.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s digital commerce revolution, with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Our efforts to democratise commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
