Desi Popz by Go Desi

Mumbai, 31^st August 2021: Desi Popz by Go Desi are Lollipops with a desi twist. They are handmade in rural kitchens by self-help groups and women entrepreneurs in rural areas. It’s an all natural pop which comes in different flavors like Tangy Imli, Sour Kaccha Aam, Sweet Real Aam and Khatta Nimbu. All Go Desi products are sugar free with no added preservatives and colours. These Desi Popz are made with fresh ingredients directly sourced from the farm. Price range – Rs 250-320. You can buy on Go Desi website, amazon, flipkart and big basket.

Go Desi is a popular homegrown packaged food brand inspired by Indian flavors and formats. They have a variety of products in different Indian flavours. It has a Manufacturing setup in Bangalore where they employ more than 200 women. Their products are manufactured by micro-entrepreneurs, farmers cooperatives, and self-help groups. Go Desi is getting into the bigger league as it is scaling up to become one of the strongest D2C players in the space. It considers itself a Retail first brand and they have consciously taken a omnichannel route, 60-40% is the revenue split and has witnessed 4x growth in the last one year.