Colgate launches 10th edition of its Scholarship Program with an aim to give children a future to smile about

In its 10^th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack

Mumbai, August 09, 2018: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, launched its annual, Colgate Scholarship Program. As a part of the program, more than 500 children can avail scholarships up to Rupees One Lakh, and every consumer who buys the offer-pack gets a free one-month subscription of BYJU’s learning app.

Since its launch in 2009, the Colgate Scholarship Program has been contributing to the lives of children in a meaningful way. So far, these scholarships have enabled more than 1000 Indian families, across 100 cities, to give their children a brighter future – be it in dance, sports, music, or academics.

In the last three years, 14.8 million children have participated in the scholarship program. In the 2017 edition, about 0.9 million consumers benefitted from the BYJU’s study material provided through the Scholarship packs. The free BYJU’s subscription gives the consumer access to Maths and Science video tutorials for Standard 4 to 12, and can be accessed on the BYJU’s application using a unique code printed inside the Colgate Scholarship packs. For those who are unable to access the BYJU’s app, the study material has been converted into audio lectures, which are made available through a toll-free number provided on the pack.

Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “At Colgate, we believe that everyone deserves a future to smile about and we attempt to bring that alive with our annual Scholarship Program, which we have been growing significantly every year. This year we have not only increased the number of scholarships but also maintained our partnership with BYJU’s, the learning app, to enable free education through every Colgate Scholarship pack. It is our constant endeavour to encourage more and more Indian families/children to take advantage of the Colgate Scholarship Program and to be able to support them in securing a better and brighter future.”

Byju Raveendran, Founder & CEO, BYJU’S, said, “We are excited to continue our association with Colgate Scholarship Program, and make education accessible, enjoyable and engaging for children. We hope to reach out to more Indian families and benefit their children with our specially created courses.”

How to participate in Colgate Scholarship Program?

• Give a missed call on the toll-free number 1800 313 4575 -printed on the Colgate Scholarship packs (and also communicated through Colgate advertisements), answer a simple question on Oral Care, and stand a chance to win a Colgate scholarship.
• The terms and conditions of the Scholarship Program, which is open from June 1, 2018, to September 30, 2018, are available at www.colgatecares.co.in.

Purchase of any Colgate pack is not mandatory to participate in the Scholarship Offer. The limited-period Scholarship offer is available on all Colgate packs with the BJYU’s unique code printed inside the Colgate Dental Cream (50 gms and above), Colgate Active Salt (100 gms and 200 gms), Colgate Active Salt lemon (100 gms and 200 gms), Colgate Active Salt Neem (100 gms and 200 gms), Colgate Cibaca (80 gms and 175 gms) and Colgate Cibaca Vedshakti (80 gms and 175 gms) packs.