14th December 2016 : CNBC-TV18, India’s first business channel is championing an important cause of education for underprivileged children in India. Known for its insightful analysis, inclusiveness and authenticity, CNBC-TV18 is bringing in yet another revolution by taking up this cause in association with a Mumbai based NGO Angel Xpress Foundation. The channel is lending support to a month-long campaign, which intends to provide underprivileged children with quality education as a part of their CSR initiatives, by helping them raise funds and influence more people to volunteer to give their time to teach these kids. The initiative, being termed as ‘Ummeed ka Diya’, will be running for over a month till December.
As an entity that believes in proactively building meaningful awareness and spreading positivity through its actions, CNBC-TV18 has joined hands with Angel Xpress Foundation, an NGO that provides educational support to underprivileged kids through regular access to educated adults. The channel is encouraging its viewers to partake in this campaign by either volunteering their time for 2-3 hours at the NGO’s free tuition classes or by donating a nominal sum of only Rs. 23 a day. The free tuition classes give the underprivileged children an opportunity to understand their respective syllabi better, and face challenges with confidence. This also gives citizens an opportunity to do their bit in community building and being agents of change.
CNBC-TV18 is requesting viewers to do their bit so that children can light up their lives this festive season through ‘Ummeed ka Diya’, translating to lamp of hope. Commenting on the campaign Priyanka Tiku-Tripathi, VP – Marketing, CNBC-TV18 says, ‘Today’s children will make up tomorrow’s society and to attain sustainable growth, it is important to equip them with good education. Unfortunately, a large segment of our society still can’t afford to have that. #UmmeedkaDiya is our effort to provide a genuine platform to our viewers to give back to the society and do their bit in empowering a child’s life.
Education is considered a birthright in our country and despite innumerable policies in place; we are not maximizing our potential when it comes to providing basic learning platforms for a large section of society. Through this collaboration, CNBC-TV18 and Angel Xpress Foundation can create a vast impact since the channel reaches out to lakhs of viewers from all walks of life. The ongoing campaign will continue till the month of December.
