August 2022: As the festive season begins in India, Cycle Pure Agarbathi, India’s largest selling incense manufacturer, offers complete DIY puja kits for various auspicious occasions and festivals. The Cycle Pure Vedic Sampoorna Puja Kits have been made in tandem with guidance from scholars as per our scriptures. The Vedic Sampoorna Shri Krishna Janmashtami Puja Kits is a complete DIY puja pack from Cycle Pure to conveniently perform the Krishna Janmashtami at home as per tradition. It contains a Balakrishna idol, prayer essentials, accessories and a QR code to access the step-by-step video walkthrough for Shloka/Mantra recital.
As part of the festivities, Cycle Pure has announced #JanmashtamiWithCycle, a fun contest on its Instagram handle https://www.instagram.com/cycle.in_/?igshid=YmMyMTA2M2Y%3D, inviting people to dress up or dress their children up like Lord Krishna or Radha using the brand’s AR filters https://www.instagram.com/cycle.in_/. The contest will begin on 16 August and end on 20 August, 2022. Every participant will win a cycle.in gift voucher.
The brand also supports the livelihood of traditional artisans of Channapatna that is noted for its wooden toys and handicraft. The Soulveda Kraftz Handcrafted Wooden Jhula, from the House of Cycle Pure, is perfect for Janmashtami celebrations. Crafted using white teak, the swing comes with an eco-friendly finish and easy to use as a cradle for the Lord.
Speaking about the festive spirit, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “It is heartening to see people’s enthusiasm and festive fervour after two years. We hope the upcoming festivals enliven everyone and ring in prosperity and good health. We have curated the Vedic Sampoorna Shri Krishna Janmashtami Puja Kit to enable devotees to celebrate the occasion as per tradition, with convenience and ease.”
“We are also looking forward to the #JanmashtamiWithCycle contest as it is a happy occasion for people to dress their children up or dress themselves as Krishna and Radha and rejoice the Lord’s birth,” he added.