BBLUNT LAUNCHES ITS AT- HOME HIGH SHINE CRÈME HAIR COLOUR ‘SALON SECRET’

Mumbai, 22^nd August 2016: BBLUNT, India’s premier hair salon, today announced the launch of ‘Salon Secret’ – a new at-home hair colour range with a special shine formula called ‘Shine Tonic’. The launch of the range kicked off in grand glitz at a suburban hotel in the city. The brand Founder and Creative Director, Adhuna Bhabani together with Godrej Consumer Products Limited (GCPL) Business Head, India & SAARC, Sunil Kataria and the Begum of Bollywood, style icon – Kareena Kapoor-Khan, unveiled BBLUNT’s High Shine Crème at-home hair color, Salon Secret.

Pioneers of the brand, Adhuna Bhabani and Avan Contractor have worked closely with the best Product Development team at Godrej Consumer Products Limited– to launch this hair color range comprising of 7 most salon-requested shades, keeping in mind Indian hair texture, skin tone and weather. The product consists of a 3-part ground-breaking formula v/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic. This revolutionary addition, when added to the creamy colorant and developer brings alive the vibrancy and rich sheen of the colour, nourishing each strand.

Further talking about the launch, Adhuna Bhabani, Founder and Creative Director, BBLUNT said, ‘Indian hair is different. We can’t stress this enough. If there is one thing we understand and work best with, it’s Indian hair. While our plans for salon expansion are underway, we understand that today’s on-the-go lifestyle doesn’t allow for everyone to go to a BBLUNT salon especially for a color job. As hair and color experts, Salon Secrets is our attempt to really stretch our wings and take BBLUNT to every Indian with easy access to expert advice.”

BBLUNT has launched its first-ever TVC to create a buzz about this product and have got on-board Bollywood diva Kareena Kapoor-Khan to showcase this product. The style icon epitomizes just the confidence and attitude that is synonymous with the brand.

Excited to be part of this association, Kareena Kapoor-Khan said, “I am thrilled to be associated with BBLUNT, a brand that I’ve been a loyalist of for years. It is run by two hair experts in Adhuna and Avan that all of Bollywood trusts with their hair. They’re responsible for changing the face of hair in Bollywood and I don’t believe there is any brand that understands Indian hair better. BBLUNT’s consistent edginess and ability to stand out of the clutter appeals to me. This new product range is a revelation in itself – a professional quality product that’s got BBLUNT’s magic – Shine Tonic, that I can personally vouch for gorgeous, shiny hair at-home.”

With over 20 years’ experience styling Bollywood and working with Indian hair and a whole premium product range in hair care and styling to their credit, Salon Secret is BBLUNT’s way of really reaching into every Indian household.

Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL) added, “GCPL has been a pioneer in the 3000cr hair colour category and over the years we have been constantly striving to give our consumers products of superior quality and efficacy. Crème is the fastest growing format at over 20%. BBLUNT Salon Secret is our entry into the mass-premium hair colour category. The BBLUNT Salon Secret is ammonia free, provides 100% grey coverage and nourishes hair along with providing a deep long lasting colour with spectacular shine. The product is available in 7 fabulous shades across all E-commerce websites, General Trade, Modern Trade and Premium Beauty outlets.”

Salon Secret is a first-of-its-kind, Indian hair-expert-developed, no – ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine.

BBLUNT Salon Secret – High Shine Crème hair colour:

• It is a 3-part formula v/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic
• The launch range comprises of 7 of the most salon-requested shades developed keeping in mind Indian hair texture, skin tone and weather
• Shades Available: Coffee Natural Brown, Mahogany Reddish Brown, Wine Deep Burgundy, Honey Light Golden Brown, Blueberry Blue Black, Chocolate Dark Brown and Natural Black
• It is a first of its kind, Indian hair-expert-developed, no – ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine
• Price: At a price that makes space for itself in the category Rs. 225 (introductory offer *199)