Athiya Shetty launches Nina Lekhi’s biography ‘Bag It All’

Mumbai, 15th February 2017: Nina Lekhi, Founder, MD & Design Curator launched her book, Bag It All with celebrity star Athiya Shetty today. After collating accolades from the industry on being the most loved bag brand of the industry and receiving several awards for her business acumen, the spirited entrepreneur launched the book that marked the completion of over 25 years of business. The book recounts her inspirational and challenging journey from a failure in college to a 100 crore company that was built with the power of love and intent.  The event saw an interesting dialogue between Nina and Athiya as they shared favorite passages, recounted old stories and advice for entrepreneurs filled with encouragement, grit and determination.

The event was also graced by Sunil and Mana Shetty who have also supported and believed in the Baggit journey. Published by Jaico, the book has been penned down by Suman Chhabria Addepalli along with a heartfelt forward by Rashmi Bansal, the book is an inspiration for every entrepreneur. 

Sharing her thoughts on the occasion, Nina Lekhicommented, “My secrets are in these pages, the story of how a C-minus student – a failure in college – became an A-plus entrepreneur. When I started out, I just wanted to earn some pocket money. But I had a point to prove to myself. Along the way, I became a wife and a mother and navigated the twists and turns of personal and professional life trying to balance the two. Each challenge forced me to be innovative and level up. Each step towards success has helped me grow personally and the company to what it is today. And yes…If I can do it, so can you.”

Athiya Shetty, also added, “It is so fabulous to meet such inspiring entrepreneurs. And this is one I know and admire personally. I have always had a deep respect for Nina and the way she has grown her company. It is so good to see entrepreneurs …especially women entrepreneurs do so well! I for one am all for it! You go girl! I wish her and this fabulous book that will be a source of great inspiration for many entrepreneurs out there, lots of success”

Nina’s “Never Quit Attitude” has always set her apart. As you will read in the book, she was one of the first home grown women entrepreneurs in the country to take the big risk from being a small ghar ka business to a store to retail that has now grown to 47 EBOs and 300 multi brand retail stores across the country.  Breaking stereotypes and setting new standards in the industry and in the world of entrepreneurship, has been a way of life for her. She chose to take the road less travelled and today when looking back on that journey…has an inspiring and interesting story that she hopes will inspire others to move out of their comfort zone and be more.

Baggit is India’s leading fashion accessory brand, founded in 1990 by Nina Lekhi with its first launch in standalone retail store before moving on to Large Retail Format stores and then finally launching its own Exclusive Brand Outlets in several cities across the country. Currently Baggit has its presence in 71 cities across India with 47 exclusive Baggit outlets and presence in 300 multi brand retail stores. A brand that incorporates eco-friendly values to luxury products, Brand’s strong belief in ‘Beauty without cruelty’ won it the PETA Proggy Award.

Aimed at the Modern Indian Woman, Baggit offers a wide range of accessories such as bags, belts, caps, wallets, multi-utility pouches along with several more wardrobe must-haves. Taking into consideration the need to be organized through the day, each bag by Baggit offers several pockets and slots, making it easier to access one’s vitals.

For more information, please visit Baggit exclusive stores & www.baggit.com or facebook.com/baggit