If someone asked you what the capital of Argentina is and if you did not know the answer, what would you do? You would just Google it right? But if we asked you what people in Delhi think of Starbucks or how would people in Cochin respond to the idea of online grocery ordering, how would you find that out without spending 3 months and Rs. 20 Lakhs for a typical market research study? This has not been possible so far.
To bridge this gap, between the ‘curious’ & ‘inquisitive’ and the ‘opinion giver’ & ‘opinionated’, Airloyal has officially launched its new product GetInsights in Chennai today. With the aim to revolutionize the concept of market research, GetInsights is a platform that can help reach out to the right people instantly in order to know what they think. All of this can be done by reaching out to them through their mobile phones.
Commenting on the launch, Raja Hussain – Founder & CEO, Airloyal said, “For every business, it is important to understand their customers instantly. GetInsights can get a survey answered by the right people within minutes, which otherwise would have taken three months if the business decided to take the conventional market research route.”
GetInsights is a simple three-step approach that can help businesses reach out to consumers from different parts of the country: create a survey for the right audience, pay for the survey and click ‘launch’ and finally, within minutes results can be seen coming in real-time which can be filtered as per the business’s needs.
What makes GetInsights unique?
- Target the right audience for a survey – audience can be chosen based on gender, location, age, device owned etc.
- Refine the data of survey conducted – filter them based on gender, location, age, device owned etc.
“What’s more interesting is that GetInsights gets you the right responses from the right audience. Respondents are chosen based on a psychometric test where responses and the speed at which they respond are assessed”, Raja Hussain added.
Why should one use GetInsights?
- GetInsights saves a business from building wrong products, wrong features that consumers don’t care about
- The business can have solid conviction about its decisions since they are backed by real-time instant consumer insights
- Real-time comprehensive reports by GetInsights help the business see what consumers think; this helps the business operate more dynamically and change as per market needs
“In this digitally powered nanosecond world we live in, GetInsights is a great way of keeping one’s finger on the pulse of the rapidly changing Indian consumer. I see great many opportunities for products, services, media and even not-for-profit organizations to tap into the rich potential of this new consumer tracking tool”, Ambi Parameswaran, Advisor, FCB Ulka Advertising, a customer of Airloyal’s GetInsights, said.
