The nation’s No. 1 News channel Aaj Tak crosses another milestone by crossing 10 million likes on Facebook. Aaj Tak is the first news brand in the country to accomplish this feat making it the most watched, followed, liked, commented and also the most engaging channel across platforms. After dominating TV News, Aaj Tak extends its leadership to the digital and social media space, with the other news brands trailing far behind.
Aaj Tak achieved the first milestone of 1 Million likes on Facebook in April 2013. There has been no stopping since, with the channel growing at a rapid pace to cross the 10 Million Likes milestone in such a short span. The number of followers on the channel’s social media page has been growing at a tremendous pace through the months and years, especially during news heavy periods like the Elections that see increased interest in news.
The Aaj Tak Facebook page has the most active users with an average weekly engagement of around 3.8 Million users as per data over the last 1 week of reaching 1 Crore likes. The fans don’t just stop at liking the page but go on to commenting, interacting and sharing content from the Aaj Tak page.
The channel has been a pioneer to integrate facebook and social media with television programming with regular polls, debates and viewer interactivity. Real time updates on the channel of reactions and comments from Facebook fans during the IPL and World Cup have ensured high engagement. Aaj Tak has also used the platform robustly to connect people directly with celebrities through Facebook chats. High engagement through news videos and a series of far reaching campaigns on Facebook like ‘Dilli Ke Dil Mein Kya hai?’ have also ensured the growing popularity of the channel across all platforms.
The channel’s dominance on social media with this landmark figure clearly establishes that whatever be the medium, if it’s News the nation turns to Aaj Tak.
