HGH India 2018 Reflects Rising Interest in Integrated Home Product Offerings

HGH India 2018 Reflects Rising Interest in Integrated Home Product Offerings


Mumbai, July 04, 2018: The power packed Day 2 at HGH India 2018 continued to witness innovations and product launches by leading Indian and international brands and manufacturers. Home Textile, Home Decor, Houseware and Gifting categories continued to attract eyeballs. The Indian and International and suppliers at HGH India are today amongst global leaders and are associated with world’s top brands and retailers. Amongst them, in Home Textile companies like Welspun, Trident, Springfit and GM Fabrics;In Houseware, Corelle, Borosil, Berghoff and Noritake; in Home Decor Marshal, Exel and Sunrise were present at HGH India 2018, offering their world class quality and innovations to Indian consumers. In addition, HGH India presented pavilions with enriching group participation from renowned associations such as AIWA (All India Wallpaper Coverings Association), EPCH (Export Promotion Council for Handicrafts), EVSID (Turkish Houseware Manufacturers and Exporters Association), Golden Seal, HMCM (Handicraft Mega Cluster Mission) and HKTDC (Hong Kong Trade Development Council) among others.

Visitors were able to find latest and unique products from leaders in mattresses, table & kitchen linen, wall papers, blinds and window dressings, home décor accessories, fragrances & spa products, handicrafts, artefacts, gifts, cookware, tableware, kitchenware, kitchen appliances, storage among general houseware.

Home Textiles

Home textiles and furnishing fabrics continue to be the largest selling categories in India’s home products market.  With a consumption growth of 15-20% CAGR, they are creating increasing opportunities for existing as well as new retailers.  Hundreds of new home textile stores are coming up across India every year. Many specialty stores like Jagdish Stores, Bharat Furnishings, Skipper, Darpan, Pride in cities like Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Ahmedabad who are fast becoming national chains with 5-20 stores, were seen at the show. The top categories under home textile that saw traction were bed sheets, bed covers, decorative beddings, towels, bath linen & bath accessories, furnishing fabrics, curtains & blinds with their accessories, decorative made-ups, mattresses & pillows, rugs & carpets, bath mats, table & kitchen linen and coir & jute products – all housed at Hall 1 of the trade show.


This year the Houseware segment, which has been witnessing consistent growth at HGH, moved to a bigger Hall 3. With rising incomes, Indian consumer demand in all sub-categories of houseware has been growing annually between 20-25%.  New specialty retailers were seen sourcing products ranging from kitchenware, tableware, cookware, kitchen appliances, home appliances to security, bath accessories, storage, maintenance, cleaning & hygiene and outdoor & garden products. An important trend noticed was integration of houseware with home décor and home textiles at retail level due to changing buying habits of consumers, leading to increased demand from home textiles and home décor retailers for houseware. Hall 3 was populated with prominent  brands like Versace (Italy), Corelle (USA), Clay Craft, Lock-n-Lock (Korea),  Berghoff (Belgium), Borosil and Baltra among others.


This year, there was a dedicated Home Decor segment set up in Hall 2. Home décor products like wallpapers, decorative synthetic & wooden flooring, wall décor, table tops, murals, artifacts, paintings, decorative clocks, photo frames, figurines, flowers, fragrances, decorative candles & candle stands, decorative mirrors & lights; handicrafts and a variety of decorative furniture and accessories were seen as priority items for home retailers to attract and retain customers. HGH India offers opportunity for its home décor exhibitors to create national brands in this category, where products are almost entirely sold as unbranded commodities. Visitors experienced a complete voyage of discovery for their stores in hall 2, with widest ever range of exquisite handicrafts, artifacts and modern machine-made decorative accessories.


In the Home Decor segment, wallpaper deserves a special mention with 20 brands and distributors showcasing the widest ever range of wallpapers imported from all over the world, in an exclusive Wallpaper Pavilion organized by All India Wallpaper Coverings Association (AIWA). India is one of the fastest growing global markets for wallpaper where the demand is growing by 100% per annum. Yet, the country doesn’t have any domestic producer of base wallpapers and the entire demand, in premium as well as basic category, is met through import. Some of AIWA’s members exhibiting through the Wallpapers Pavillion include Marshalls, Gratex, Excel Wall Interiors, H & H Wall Covering, Adornis, STC Wallpaper, Atco Interiors, Artisan Furnishing, Daga Wallpapers, Creative Wallpaper,  W.S. India, Royal Wallpapers, InDesign, K2 Impex,  S. C. Sheth & Sons, Sweet Home, Design Wrap and UDC.

Commenting on the action packed second day, Mr. Arun Roongta, Managing Director, HGH India, said, “We are happy to see the continued visitor attraction in the home products industry. The exclusive wallpaper pavilion with manufacturers and brands across the globe primarily from countries like china, Korea, Turkey, USA, UK, Italy saw great interest. India as one of the most important emerging markets for them and they are keen to expand their distribution and retail network here. HGH India is glad to help retailers to keep pace with the fast changing scenarios in wallpaper trade. The home textile and houseware segment also witnessed significant growth from the previous year and the response from exhibitors and trade visitors have been tremendous. ”

One of the Exhibitors, Rajesh Mahajan, Chairman of Maspar, expressed his views saying, “We have been with HGH India since its first year, and are thus overjoyed to be part of the show again. We look forward to meeting retailers and consumers from different regions, cities and interior towns of the country.  In my opinion, this is the perfect platform to achieve the same. I believe that this industry is still evolving and therefore, I am thankful to HGH India for consistently providing us the opportunity to showcase our new concepts and merchandise to strengthen our rapport with visitors on all three days of the trade show. So far, the response to our offerings has been great and we hope for the same tomorrow.”

Over 600 exhibitors from India and abroad showcased their innovative products from across categories which included designer, branded and mass produced goods. This includes over 100 new and unique domestic and international exhibitors across the home products segment. The list includes TTK Prestige (cookware & kitchen appliances), Baltra (kitchen appliances), Stallion Barware (Barware), Decorex (Blinds), Divine (wallpapers & soft furnishings), Marcopolo (decorative flooring), Peps (mattresses) and Archies (Gifts) from India and TSV (cookware) from Italy, Uscan Plastik (household & kitchenware) from Turkey and many more companies participating in the Turkish, Chinese and Taiwanese Pavilions. However, the backbone of the trade show has been the returning exhibitors which include most  prominent names in the industry.



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